| | Environmental Marketing: Positive Strategies for Reaching the Green Consumer |  | Authors: Walter Coddington, Peter Florain
Publisher: Mcgraw-Hill
Category: Book
List Price: $27.95
Buy New: $22.00
You Save: $5.95 (21%)
New (1) Used (8) from $3.96
Avg. Customer Rating:  6 reviews
Sales Rank: 1788456
Media: Hardcover
Number Of Items: 1
Pages: 252
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.3 x 1
ISBN: 0070115990
Dewey Decimal Number: 658.802
EAN: 9780070115996
ASIN: 0070115990
Publication Date: January 1993
Availability: Usually ships in 1-2 business days
|
| Editorial Reviews:
Product Description
Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
|
| Customer Reviews: Read 1 more reviews...
 A correction. July 20, 2007
Environmental Marketing by Walter Coddington was written by Walter Coddington and Carl Frankel. Although Peter Florian is indicated on some bookseller's Web sites as a co-author of the book, he was not.
Environmental Marketing at a Japanese business school April 20, 2006
I saw the Walter Coddington book Environmental Marketing listed on a marketing course study agenda on a Japanese business school website! As a marketing student myself, I was impressed -as the Japanese are way ahead of us when in comes to environmental stewardship.
Author's note April 10, 2006
2 out of 2 found this review helpful
While reviewer Norman is certainly entitled to his (or her) opinion, his review of "Environmental Marketing" seems suspiciously personal. "Environmental Marketing" was the first book by a major publisher on the topic. Regarding Norman's assertion that I borrowed from other sources on the subject; when "Environmental Marketing" was written (in 1991-2) there were no other sources on the subject! Sorry if I offended you somewhere along the way Norman. Feel free to e-mail me at walter.coddington@qmail.com should you wish to talk about it.
From a satisfied client April 5, 2005
6 out of 6 found this review helpful
Environmental Marketing is based on real experience, with real clients who have testified to real, positive results. I know, I'm a client. Coddington's advice was good in 1993, and it has only gotten better since then.
As good today as yesterday October 22, 2004
6 out of 6 found this review helpful
I bought a used copy of Walter Coddington's Environmental Marketing because my corporate consulting work involves building partnerships with non-governmental organizations (like environmental groups). Although the book was written eleven years ago, I found Coddington's advice on developing private sector partnerships with public or civil sector organizations to be quite specific and very useful.
|
|
|
Powered by Associate-O-Matic
| |
