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| Behind the Oval Office: Getting Reelected Against All Odds | 
enlarge | Author: Dick Morris Publisher: Renaissance Books Category: Book
List Price: $16.95 Buy Used: $0.10 You Save: $16.85 (99%)
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Avg. Customer Rating: 21 reviews Sales Rank: 400557
Media: Paperback Edition: 1st Number Of Items: 1 Pages: 646 Shipping Weight (lbs): 2.1 Dimensions (in): 8.9 x 5.9 x 1.9
ISBN: 1580630537 Dewey Decimal Number: 324.9730929 EAN: 9781580630535 ASIN: 1580630537
Publication Date: November 16, 1998 Availability: Usually ships in 1-2 business days Condition: Help save a tree. Buy all your used books from Green Earth Books. Read -> Recycle -> Reuse!
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Amazon.com Review Given the call-girl scandal that ended Dick Morris's career as Bill Clinton's chief political strategist, maybe they should have called this one "Under the Oval Office." The book is recommended because in Clinton's "Wilderness Years" of 1994 and 1995, when Newt Gingrich's Republican Revolution was in full flower, Morris undeniably had Clinton's ear. And what he was constantly whispering in it--that the president should effect a strategy of "triangulation," in which he would disassociate himself from both the Republicans *and* the Democrats in the Congress--proved winning advice. After all, Clinton was reelected even though both houses remained Republican. But perhaps it's a mistake to claim, as Morris does, that the scandal should be separated from his job performance. Wasn't it a case of not only compromising his position, but compromising principles as well? Isn't this the real danger of relying on nonpartisan political consultants?
Product Description
This new edition of Behind the Oval Office contains an insightful an devastating new interpretation of President Clinton's character and career. Also included are actual agendas Dick Morris used for his briefing sessions with the president. The Justice Department subpoenaed them during its investigation of the president. Kenneth Starr used them to build his case. Now released to the public for the first time, these remarkable sources provide a rare inside look into White House meetings. The agendas are a virtual diary of how Morris, armed with his polling data, helped Clinton outmaneuver his adversaries and overcome his mistakes-creating policy as a potent cocktail of ideals, opportunities, marketing strategies, and aspirations sold to the public in brilliant advertising campaigns.
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| Customer Reviews: Read 16 more reviews...
A Psychologist in the White House May 4, 2000 17 out of 17 found this review helpful
Dick Morris, the political consultant widely acknowledged for arranging Clinton's second term win, writes an insightful analysis of President Clinton's career, personality, and political tactics in Behind the Oval Office. Called "The most influential private citizen in America" by Time Magazine, Morris is a consummate influence professional who understands how national attitudes can be engineered through artful communications and carefully chosen positions on issues. Behind the Oval Office can be read as Morris' tactical playbook, where he exposes the psychological machinery that supports political power. Here, Morris details how he conducted regular polling to understand the public's desires, from that polling located unassailable positions for the president to assume, and from those positions crafted messages that persuaded Americans to vote for Clinton. Morris also reveals how he "inoculated" the president from political attack, how he sometimes found it necessary to distract the American public away from a close examination of the president's actions, and how he ran "stealth" advertising campaigns that slipped under the radar of the media elite, to successfully change the voting behaviors of millions of Americans with an image of a likeable and fair president who deserved a second term. Morris also provides an insightful analysis of the missteps and blunders that marked the Dole defeat, and offers a strategy with which Dole could have beaten Clinton. In the revised edition of the book, Morris has released copies of White House agendas that provide a virtual diary of how Morris and Clinton outmaneuvered their political rivals.
Good stuff for political junkies May 11, 2003 15 out of 16 found this review helpful
Dick Morris is full of himself. However, this book is worth reading...particularly if you are a political junkie like myself. "Behind the Oval Office: Winning The Presidency in the Nineties," offers a front row seat to White House political strategy. To this end, the one conclusion that all will agree upon with this book is that President Bill Clinton is a slave to the polls.In many ways this book reveals how shallow politics can get. Morris is an extremely influential political actor in the Clinton White House and is able to expertly navigate the President through the dangerous aftermath of the 1994 Newt Gingrich and Bob Dole midterm Republican advances. Moreover, there is no doubt that Morris laid the foundation for Bill Clinton's second term victory. Morris does not enjoy the victory...he goes out in disgrace. Nevertheless, this book shows how the author's twenty-year relationship with William Jefferson Clinton and his wife Hillary allowed this couple from Arkansas to survive many political storms. Morris is a master of polling and offers many insights on how polling tracks voter thinking on many sensitive issues. This book is easy to read and a straightforward account of how the "big boys" win in the political arena. Bert Ruiz
How To Share an Ego February 17, 2003 13 out of 15 found this review helpful
I was not expecting the author's detailed views on President Clinton's personality. I was assuming I was going to get a 350 page "I am the Greatest" ego stroking puff piece. I was actually prepared to dislike this book given the author's conservative leanings and now permanent pundit position on FOX, but as it is the inside book covering how Clinton turned around his numbers in 94-95, I felt it was worth getting through. It turns out I was wrong. The book was very well written and interesting. The author shared a number of insights into how the Clinton White House worked and what was going on in 94 - 95. The author also did not have the overblown ego that I was expecting to encounter; as a matter of fact he spent a good deal of time apologizing for his famous fall from grace. He was also rather kind to some of the people he worked with (or battled with) in the White House. As a matter of fact some of the other insider books on the Clinton years have not been this kind to Dick Morris. Maybe that is the danger of being one of the first out of the gate with your memoir, you can not get back at others. Overall I found the book very good. It was detailed and fun to read. The comments are well thought out and provide an interesting view into how politics works now days. Ok, his ego does pop up from time to time, but it is not so bad that it takes away from the overall book. Hey at this level they all have healthily egos. I would recommend that it be one of the books to read on the Clinton years.
Another excellent piece by Morris February 24, 2000 12 out of 12 found this review helpful
As a political staffer myself, I am always looking for "behind-the-scenes" type of books. "Behind the Oval Office" provides its readers with a thorough understanding of the Clinton White House and the manner in which it has conducted business over the past few years. Dick Morris, in depth, discusses many of the approaches that Clinton took in his attempt to gain successful reelection in 1996. Particularly interesting is Morris' triangulation approach to governing. I would highly recommend this book to others who are interested in presidential politics.
Power Wears Out Those Who Do Not Have It, Morris Can Get It! September 12, 1999 5 out of 6 found this review helpful
Dick Morris is simply one of the finest Political Advisors ever to be produced since Marcus Hanna. It puzzles me that he is not the head of the Republican National Committee or Democratic National Committee and both should worry if he ever hooks up with Jesse Ventura. If this happens it will be the end of the two party system in America. The book is full of insightful, uncommon but important facts, tidbits and information. Although it is easy for one to be a Monday Morning Quarterback about the 1992 and 1996 elections, Morris profoundly accomplishes something rarely scene in the political arena, brutal honesty and so vile in exposure that you wonder why politicians are so blind as opposed to being visionary. What I mean is, every consultant, every employee and every staff member of the RNC should be fired after reading what Dick Morris has to say in this book. They are living off of the Fat Cats contributions and doing nothing for the betterment of the party. None would last a week with a major corporation based on such sorry results. But perhaps maybe this is how the Republican Elite likes it, living in the shadows of power. Well, if they want to change hire Dick Morris with a Lifetime Contract and fire the do nothings at the RNC. As far as Democrats are concerned, hire Dick Morris so the Republicans cannot get his ideas, strategies and sense of purpose. In either case, Dick Morris like this book is somebody to respect. Excellent Pure Excellence. Highly Recommended For Anyone Interested In Politics and America's Future.
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