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| How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner | 
 enlarge | Author: Alan Weiss
Publisher: Pfeiffer
Category: Book
List Price: $48.00
Buy New: $19.83
You Save: $28.17 (59%)
New (11) Used (17) Collectible (1) from $17.75
Avg. Customer Rating:  8 reviews
Sales Rank: 116683
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 7.2 x 0.9
ISBN: 0787955132
Dewey Decimal Number: 001.0688
EAN: 9780787955137
ASIN: 0787955132
Publication Date: November 15, 2001
Availability: Usually ships in 1-2 business days
Condition: Hard cover book , 2002, brand new. We ship promptly ( the next business day ), careful packaging & email to you with a delivery tracking number upon shipping.
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Product Description
As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.
How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
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| Customer Reviews: Read 3 more reviews...
This Could be the Consultant's Branding Bible November 14, 2001
25 out of 27 found this review helpful
As an experienced consultant who specializes in marketing and developing brands for clients (companies and independent consultants), as well as an author of marketing books, I was very pleased with Alan's book. He covers all the bases that anyone who wants to market themselves and build a consulting brand should cover. His points about establishing separate brands or positionings for each area you work in is an excellent one. Too many consultants think that they have only one brand and this book convinces you that you can have several. Alan also talks about his marketing gravity concept, which every consultant should employ. Everyone who consults should read this book as well as the entire series he is creating. If you are successful as a consultant, or want to be successful, or want to continue to be successful, follow Alan's advice. You'll be glad you did.
Maximum Impact Branding November 27, 2001
24 out of 29 found this review helpful
Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick start guide that shortcuts the "Where do I start?" trap. Following these principles will put value in the lives of your clients, secure your reputation in a field without regulation, and provide multiple streams for turning your expertise into wealth.
Useful for Seasoned Practitioners January 1, 2002
13 out of 15 found this review helpful
As a full-time practicing consultant to FDA-regulated industries for the past 5+ years, I enjoy and benefit from all of Weiss' books. 'Tho much of the information is repeated, it still serves to motivate. And, if each reading causes me to initiate only one more new (to me) technique, it is money and time well spent. Consulting tends to be a somewhat lonely profession, and part of my support group are books such as this. If you agree w/ such benefits, then I recommend this (and his others) heartily.
Another KILLER Book - How to market and differtiate YOU ! June 13, 2002
13 out of 17 found this review helpful
Not just for the individual but also for the person in firm. I have applied Alan's ideas in selling professional services and differentiating my "products" from in-house work and competitors. The book is packed full of ideas. Implement two and it may take awhile to see the results - but it comes. As the other editorials write - it's not about cold calling - it's about the client(s) coming to you. Sound impossible. Read the book, it will be the best investment you ever make!! And I do mean investment - it'd take you take years to think of some of these ideas - if ever.
Another million dollars worth of advice February 25, 2002
11 out of 12 found this review helpful
More fantastic consulting practice advice from Alan Weiss.Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business. I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
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