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| Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs | 
enlarge | Author: Melody Petersen Publisher: Farrar, Straus and Giroux Category: Book
List Price: $26.00 Buy New: $13.29 You Save: $12.71 (49%)
New (33) Used (9) from $13.29
Avg. Customer Rating: 21 reviews Sales Rank: 8711
Media: Hardcover Edition: 1 Number Of Items: 1 Pages: 448 Shipping Weight (lbs): 1.5 Dimensions (in): 9 x 6.2 x 1.5
ISBN: 0374228272 Dewey Decimal Number: 338.4761510973 EAN: 9780374228279 ASIN: 0374228272
Publication Date: March 18, 2008 Availability: Usually ships in 1-2 business days Condition: Buyer satisfaction guaranteed! Excellent customer service. New Condition. Cover shows little or no shelf wear. Shipping from CA.
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Product Description
In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.
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| Customer Reviews: Read 16 more reviews...
Where are all the acolades (and reviews) for this brilliant book? April 7, 2008 65 out of 68 found this review helpful
After just finishing this book - as good a piece of investigative journalism as they come - I'm as shocked by the lack of reviews here as I am by seeing the ugly revelation of the "man behind the curtains" true face of Big Pharma.
Petersen has chosen an enormous subject, the debased fall and ugly spectacle of medical scientists and researchers, the entire pharmaceutical industry, and yes, most if not all of our physicians failing in their duties to their patients in order to grab another hundred bucks or so in bribes. I was shocked, angry, enraged and finally repelled by what I read, in that order, but was also grateful to Petersen's compulsively easy-to-read style that allowed me to truly understand what I was reading.
Between this expose, and Gary Taubes' clear and concise outline (in Good Calories, Bad Calories) of how the public has been mislead and lied to about cholesterol, our diets, heart disease and statins - I'm ready to throw 'the book' at the entire complex, hold Senate Hearings, throw people in jail, and start medicine from scratch. Which might not be such a bad idea, because after reading this book I encourage everyone to begin their next annual physical with the words: "And whose payroll are *you* on?"
I recommend this book, and Taubes' book, as REQUIRED READING for anyone who is breathing at the moment - and would like to continue doing so.
A fascinating read May 5, 2008 28 out of 31 found this review helpful
Great writing style making it a hard book to put down. Every medical provider should read this book. As a provider for 15 years I have seen the tactics, I have watched drugs come in as samples and being promoted as some the best thing next to sliced cheese. I went to the dinners where "scientific information" was presented and thought that I wasn't smart enough to understand exactly why the drug was better(frequently, these same drugs were pulled from market). I have seen meds like neurontin being added to my patient med lists for a variety of reasons. Hmm I would think, I just don't read enough. Well, I will continue my wait and see attitude about new drugs. Something that sounds too good to be true....probably is.
Accurate and Shocking March 30, 2008 26 out of 28 found this review helpful
I lived with a neurologist for 4 years during which time he switched from being a 'consultant' for as many pharmas as he could to being a top VP at a very large pharma in NJ. I have seen all the dinners, the off label discussions, the trips to the virgin island and so on. Your book may shock readers, but its content is very accurate. Thank you for putting the truth out there. I was shocked when I learned what was going on and have since had a very bad view of the pharma industry. I will recommend your book to as many people as I can, especially people with young children who could be taking all these mood altering drugs.
Much needed and right on! April 7, 2008 24 out of 29 found this review helpful
People are being made ill and even dying daily from the use of prescription medication, taken as prescribed by their trusted physicians. How can this happen? It has and it does. Melodie Petersen tells it like it is, and does it well. Another issue is the fact that almost all drugs will rob you of needed nutrients, leading to increased side effects and, in the worst case, death. Since doctors are not told of this hazard by the drug companies, they continue to prescribe one drug on top of another, without checking for nutrient depletion. In crusading for safe drug safe use, I've written Supplement Your Prescription: What Your Doctor Doesn't Know About Nutrition, to inform consumers (and hopefully their doctors) of this situation and how to remedy it. It also provides natural alternatives to medications, ones that work with the body's chemistry rather than against it. The public needs to know about the scandals that Petersen describes, and to protect themselves and their families from overly powerful Big Pharma-- and the many corrupt or often, just overloaded and under-informed physicians. Thanks for your much-needed contribution!
Superb & Overdue March 19, 2008 23 out of 28 found this review helpful
This is a superb and overdue look at the lethal cocktails Americans, and especially elderly Americans, have been manipulated into downing morning and night. Makes you wish the entire country could go into detox and perhaps find out, at last, what's actually ailing each of us. A large part of what's ailing us now is due to the colliding drugs we are prescribed by doctors in the thrall of the drug companies, for patients in the thrall of their doctors.
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