Cool It: The Skeptical Environmentalist's Guide to Global Warming will further enhance Lomborg's reputation for global analysis and thoughtful response. For anyone who wants an overview of the global warming debate from an objective source, this brief text is a perfect place to start. Lomborg is only interested in real problems, and he has no patience with media fear-mongering; he begins by dispatching the myth of the endangered polar bears, showing that this Disneyesque cartoon has no relevance to the real world where polar bear populations are in fact increasing. Lomborg considers the issue in detail, citing sources from Al Gore to the World Wildlife Fund, then demonstrating that polar bear populations have actually increased five fold since the 1960s.

Lomborg then works his way through the concerns we hear so much about: higher temperatures, heat deaths, species extinctions, the cost of cutting carbon, the technology to do it. Lomborg believes firmly in climate change--despite his critics, he's no denier--but his fact-based approach, grounded in economic analyses, leads him again and again to a different view. He reviews published estimates of the cost of climate change, and the cost of addressing it, and concludes that "we actually end up paying more for a partial solution than the cost of the entire problem. That is a bad deal."

In some of the most disturbing chapters, Lomborg recounts what leading climate figures have said about anyone who questions the orthodoxy, thus demonstrating the illiberal, antidemocratic tone of the current debate. Lomborg himself takes the larger view, explaining in detail why the tone of hysteria is inappropriate to addressing the problems we face.

In the end, Lomborg's concerns embrace the planet. He contrasts our concern for climate with other concerns such as HIV/AIDS, malnutrition, and providing clean water to the world. In the end, his ability to put climate in a global perspective is perhaps the book's greatest value. Lomborg and Cool It are our best guides to our shared environmental future.

--Michael Crichton

(photo credit: Jonathan Exley)

A groundbreaking book that transforms the debate about global warming by offering a fresh perspective based on human needs as well as environmental concerns.

Bjorn Lomborg argues that many of the elaborate and expensive actions now being considered to stop global warming will cost hundreds of billions of dollars, are often based on emotional rather than strictly scientific assumptions, and may very well have little impact on the world’s temperature for hundreds of years. Rather than starting with the most radical procedures, Lomborg argues that we should first focus our resources on more immediate concerns, such as fighting malaria and HIV/AIDS and assuring and maintaining a safe, fresh water supply—which can be addressed at a fraction of the cost and save millions of lives within our lifetime. He asks why the debate over climate change has stifled rational dialogue and killed meaningful dissent.

Lomborg presents us with a second generation of thinking on global warming that believes panic is neither warranted nor a constructive place from which to deal with any of humanity’s problems, not just global warming. Cool It promises to be one of the most talked about and influential books of our time.