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| Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed | 
 enlarge | Authors: Barbara Jennings, Css/crs
Publisher: Ahava Press
Category: Book
List Price: $29.95
Buy New: $26.95
You Save: $3.00 (10%)
New (9) Used (4) from $25.64
Avg. Customer Rating:  23 reviews
Sales Rank: 41098
Media: Paperback
Edition: 2009 - 12th Update
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.5
Dimensions (in): 10.9 x 8.4 x 0.6
ISBN: 0961802626
EAN: 9780961802622
ASIN: 0961802626
Publication Date: September 1, 2008
Availability: Usually ships in 24 hours
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Product Description
Best selling author and national expert and trainer, Barbara Jennings has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of Decorate-Redecorate.Com, she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and do. With 37 years in staging, redesign, decorating and home business development, her large format, in-depth manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, readers are privy to the inner secrets, can harness all of the author's insights, and avoid the pitfalls. The manual is loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and so much more. A free online discussion forum is also available to anyone interested, as well as free newsletters on a wide variety of decorating topics. Readers just need to visit her website to enroll. For anyone who loves decorating and working with people, staging is a fast growing industry with great profit potential no matter what the economic climate or where one lives. How often does one get to be paid while having fun? Home staging combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, Home Staging for Profit is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:
- numerous candid before and after pictures of actual, recent projects
- the top mistakes and common problems sellers make
- what stagers must do and understand
- how to identify a home's assets and faults
- how to interview and bond with real estate agents
- how to interview and bond with home owners
- the five ingredients for a successful staging service
- professional image, attitudes and ethics needed
- how to do consultations, submit bids, make presentations
- how to set up the business, licenses to get and so forth
- how to get clients and referrals from multiple sources
- how to profit from consultations and offer full staging services
- how to promote, maintain and sustain the business indefinitely
- how to price services with confidence and ease
- how to protect, organize and prioritize.
Jennings has written several books including Rearrange It, which teaches how to start and grow an interior re-design business. She has also written Staging Luxurious Homes and Staging Portfolio Secrets, and Advanced Redesign.Readers will also receive: - 47 staging tricks for instant home appeal
- 107 questions to ask agents and homeowners to help quote services
- detailed pricing guidelines for furnished and empty houses
- legal issues readers should know about
- extensive list of stager tools needed for actual projects
- extensive cleaning and painting guidelines
- a 29-page detailed checklist to make consultations easy
- list of over 300 possible business names
- detailed information on available visual aids, promotional tools, management tools, and dual certification courses, which were pre-developed to supplement reader's knowledge, increase confidence and hone design skills are also included (last chapter)
Bonus Section includes:
- 15 handy reproducible forms ready to go
- multiple checklists and handout examples for value added services
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| Customer Reviews: Read 18 more reviews...
Excellent training by a true industry leader and genuine author August 4, 2007
28 out of 31 found this review helpful
I am extremely pleased with this book and other books by this author. The subject is covered about as thoroughly as it can be covered, pointing out many things I never would have thought about on my own. The many before and after pictures illustrate points being made plus there are descriptions of other tools that will help me promote my business.
Most notable and helpful are the great lists: questions to ask real estate agents, questions for homeowners, tools you need to have, the best furniture and accessories to have in inventory, a complete check list of things a stager should evaluate when doing consultations, and different easy ways to price services (my biggest dilemma) and business set-up.
She also talked about professional design training, and tools she makes available which should make the staging work itself easier. How often do you see a book-writer find the tools for you and offer them at sale prices? She couldn't have made it easier to get started and know what to do than if she took you by the hand. That would be nice too, but impractical, I know.
I especially like it that she is transparent about her own success over many years, and that I can go to her website and see testimonials of others who have taken the training. I will refer to this book often because of it's thoroughness and expertise; there is more in it than what you expect because it's a very large book, not like all the others.
That I can write her when I have a question and receive a personal response is comforting; that I can request her monthly newsletter is also a valuable bonus other authors don't offer at all.
There are some authors who talk in generalities because they have something more they want to sell you. So they hold back on the really specific details. Jennings doesn't do that. She lays it all out there for you and you just have to follow her lead to be successful.
A must for home stagers November 23, 2007
24 out of 26 found this review helpful
I'm switching careers and have decided to try the home staging business. After reading about the author and her experience, I ordered this book and I'm glad I did. It provides the exact information I was seeking. It's informative and written in an extremely easy style to follow. Although some of the information is obvious/basic - (decluttering) - it is important enough it probably should be emphasized. The author even provides a list of potential names for your new business. She also includes a question and answer section in which she provides good guidelines for potential situations. I purchased another book at the same time I ordered this one and there is no comparison. I would definitely recommend this book.
Great Resource! January 4, 2008
22 out of 24 found this review helpful
I purchased Home Staging for Profit to find out more about this area of design support. I am a decorator/redesigner and was very pleased to see the amount of detail and information. It contains everything you would need to know to provide these services and how to set up and manage the business. It is very clear and offers a number of lists, forms and other resources. I was so impressed that I have enrolled in the author's training, mainly to get the other books. The book is sometimes repetitive and does offer the other resources, but it is information that is well worth repeating. I would recommend this book highly!
A Brilliant Read and Learning Source August 7, 2007
21 out of 23 found this review helpful
This book is remarkable. This is an extensive course in house staging. It covers every facet of the business and industry.As I am from Australia I was unsure of the relevance to my situation but can state that this is suited for any one thinking of getting into the staging industry anywhere in the world. The book misses nothing. In addition to teaching Home Staging it also teaches business techniques, marketing, interior decorating, buyer psychology, seller psychology. With plenty of photo examples, business forms and question and answer examples this was the best read on this subject I have come across. The author addresses every possible situation and the training is written as if she was in the room giving you one to one training. As there are no means of doing any kind of courses covering this industry in Australia, I was lucky to find this book and training and believe I have saved myself a lot of money in doing so. This is far more thorough than any of the interior design courses I have done. This book is straight to the point with many hints and ideas from the author. It is well written and is easily understood by any reader.
A brilliant training source
Jill Luke
The ultimate guide to home staging. September 15, 2007
18 out of 20 found this review helpful
"Home Staging for Profit" is a wonderful resource for those interested in a career in home staging. Compared to the two other books I've read on the subject, this one is by far the best. There is virually nothing that a home stager need to know that is not covered in this book. I have been hestitant to start my own business, but Ms. Jennings has provided all the information I need to know, from selecting a business name to supplying sample forms. This book has given me the confidence and the tools I need to launch a successful career in home staging. In addition to the information on setting up a business, it includes: Effective communication skills, professional ethics, questions to ask the seller, and tips on cleaning, decluttering, restoring and enhancing all rooms of the house. I highly recommend this book to anyone interested in home staging for themselves or as a career.
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