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| ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income | 
 enlarge | Authors: Darren Rowse, Chris Garrett
Publisher: Wiley
Category: Book
List Price: $24.99
Buy New: $12.97
You Save: $12.02 (48%)
New (32) Used (12) from $12.93
Avg. Customer Rating:  28 reviews
Sales Rank: 3247
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.6
Dimensions (in): 8.9 x 6 x 0.6
ISBN: 0470246677
Dewey Decimal Number: 006.7
EAN: 9780470246672
ASIN: 0470246677
Publication Date: May 5, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue. Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn: - How Bloggers Make Money
- Direct Income Earning vs. Indirect Income Earning methods
- Why Niches are Important
- Using 20 critical blogging tools
- 20 Ingredients for a successful blog post
- Optimizing advertising
- Which advertising platforms work best
- Expert analysis of Technocrat’s Top Blogs – why they work
and so much more.
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| Customer Reviews: Read 23 more reviews...
 Definitely in the top one or two May 1, 2008
28 out of 28 found this review helpful
This is the 12th book I've read on blogging. The books I've read have run the gamut from marketing brochures clothed in the covers of a book to real sources of valued information. This book is clearly in the latter category and I would place it in the top one or two positions as my favorite so far.
I appreciated the author's very quick overvew of "what is a blog". Blogs are very easy to understand and the authors who have gone on for 20+ pages just describing a blog have obviously just been shooting for page count. This author gets into the real meat of the topic very quickly. The brief overvier of professional blogging as opposed to just blogging in chapter 1 was also helpful.
From the first chapter on, it's all about getting your game on. You have to realize that blogging your way to a six-figure income does not happen overnight just like building an email list (in a valid way) that has hundreds of thousands of opt-in emails doesn't happen overnight. This book holds your hand along this prolonged journey.
 Great Reference for Bloggers April 30, 2008
17 out of 18 found this review helpful
I have been looking forward to reading this book, and I couldn't wait to tear into the package as soon as UPS brought it to my door.
"ProBlogger" does not disappoint. Each page includes useful tips and techniques for building a successful blog. The chapters include:
Blogging for Money
Niche Blogging
Setting Up Your Blog
Blog Writing
Blog Income and Earning Strategies
Buying and Selling Blogs
Blog Networks
Blog Promotion and Marketing
Secrets of Successful Blogs
Creating Something Worthwhile
Reading this book from cover to cover will give you a solid education in blogging. It is the most comprehensive and realistic book I have seen on blogging, but it is not overwhelming. It covers everything from choosing a blogging platform and a topic, through design, what (and how often) to post, monetization strategies, interacting with your readers, using social media and getting links, and much, much more.
I found several tips that will help me focus my efforts and produce a better blog.
Once you finish reading the book, keep it near your computer so you can reference it frequently. This is not just a book for beginners. Even experienced bloggers will learn things they can use to gain readership and increase profits.
If you are going to buy a book about blogging, make it this one.
Cathy Stucker, [...]
Author of Mystery Shopper's Manual, 6th Edition
Blogging for bucks is just another small business. Think it, plan it, do it, and benefit from it. May 20, 2008
11 out of 11 found this review helpful
I loved this book. It is the first one I have read that actually explains how blogging can be used to make money directly. Most books I have read, and what I have experienced, indicate that blogging is not something to be done to make money directly.
In this book the author explains that there are direct ways to make money from one's blog, and there are indirect ways.
Direct Monetization:
>>Advertising
>>Sponsorships
>>Affiliate commissions
>>Paid reviews
Indirect Monetization:
>>Freelance writing contracts
>>Book deals
>>Speaking engagements
>>Consulting opportunities
>>Service contracts
>>Sell your own products
After reading this book I am still a believer that blogs are not something to consider if you want to make money from them directly. However, it can be done! But probably not the way you would think. It's not done by creating a blog, i.e., one blog and making it popular online. It's done by creating many blogs. Creating an empire of blogs and getting well connected in the blogoshere does it. Writing on any topic that can generate advertisers, sponsorships, affiliate commissions, and paid reviews does it. One blog won't do it. Two blogs won't do it. But a lot of blogs creating little streams of income will do it.
The authors provide us with some lessons they have learned about blogging:
1. Blogging for income takes time
2. Take it one step at a time
3. It takes hard work and discipline
4. Follow your dreams
Does this sound familiar? It should if you regularly read books for entrepreneurs. Blogging for bucks is just another small business. Instead of writing content for an arsenal of magazines, you are writing an arsenal of content for various blogs. Instead of selling paper copies of writings, you are selling through Web 2.0. And you are using Web 2.0 strategies and tactics to make your blogs profitable.
If you have an interest in blogs, and you want two books on the subject that discuss blogs from completely different perspectives, then read this book and read "Blog Schmog" (ISBN: 078521576X). Both books are well written, organized, and sound. If you read both of these books, then you should have a pretty good idea of what blogs are all about, what you can do with them, and what you cannot do with them. 5 stars!
Good Reference for Beginners and Intermediate June 9, 2008
10 out of 11 found this review helpful
The authors Darren Rowse and Chris Garrett are people who not just talk the talk but also walk the walk, meaning that they know from first hand experience what they are talking about.
The only 200 pages length had me worried for a second, considering the size of the covered subject, but it was unjustified. It covers a lot of ground, but does so in reference style manner. This means that the book is not designed to be read from start to finish. You pick it up and read some sub chapters and maybe one of the ten main chapters, but then close it to apply what you just read in practice.
Although they provide a lot of references and list of tools in most cases, did they fail to provide multiple options in some instances, which is either because of strong personal preference, lack of information or because of an advertising deal. It is hard to tell for sure.
It is a useful and practical reference for newbies who think about starting a blog, but also for folks who already have a blog, but struggle with one or more aspects of the real world blogging realities.
Detailed, Thorough and Realistic Guide to Making Money Blogging July 24, 2008
10 out of 10 found this review helpful
Darren Rowse and Chris Garrett have written a book that you should read if you're interested in blogging.
"Problogger: Secrets for Blogging Your Way to a Six-Figure Income" is based on Darren's (and his partner Chris') personal experience building blog businesses to make $100,000/year or more.
Like Darren's popular Problogger blog, the book is casual, informative, supportive, and offers lots of specific strategies. It starts with the personal stories of how the 2 authors became successful bloggers. (Spoiler: They were not overnight successes and not everybody is going to make $100k!) This realistic approach continues throughout the book.
The Problogger book pays excellent attention to the business side of blogging. It helps the reader evaluate his/her own interests and potential approaches that may lead to lucrative blogging for that individual. The authors help you determine content niches appropriate to your expertise, select a software platform, and provide plenty of details on profitable writing strategies. (This includes screen shots and even details on getting paid by blogging for others instead of necessarily starting your own blog.)
Other business topics include marketing, SEO, and even buying and selling blog properties - much of which may be new to readers who are not already professional bloggers.
The book closes with heartfelt guidance to "Create Something Worthwhile". As blogging success stories themselves, Darren and Chris' argument to focus on continuously creating value for readers as a way to build your business is a positive and accurate message.
All of this practical, supportive detail combined with some inspirational support, make Problogger similar to my book Internet Riches: The Simple Money-Making Secrets of Online Millionaires, but focused specifically on how you can best make money by blogging.
The thorough review that Darren and Chris provide of different strategies behind starting a successful blog make a valuable contribution to the emerging library of e-business texts.
Highly recommended - especially if you are new to the "business" of blogging. The Problogger book could be the virtual mentor you need to make it big as a blogger.
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