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| Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want | 
 enlarge | Author: Kurt W. Mortensen
Creator: Jim Bond
Publisher: Brilliance Audio on CD
Category: Book
List Price: $29.95
Buy New: $18.29
You Save: $11.66 (39%)
New (17) Used (2) from $18.29
Avg. Customer Rating:  8 reviews
Sales Rank: 678192
Format: Abridged, Audiobook, Cd
Media: Audio CD
Edition: Abridged
Number Of Items: 7
Shipping Weight (lbs): 0.4
Dimensions (in): 6.9 x 5 x 1.5
ISBN: 1423364074
Dewey Decimal Number: 651
EAN: 9781423364078
ASIN: 1423364074
Publication Date: June 11, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand new audiobook! Delivered direct from our US warehouse by Expedited (4-7 days) or Standard (usually 10-14 days but can be longer). Expedited shipping recommended for speedier delivery. Over 1 million satisfied customers
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Product Description
Research done at Kurt Mortensen’s Persuasion Institute proves that persuasion is as much a science as an art — though top persuaders universally possess certain skills that make them seem as though they have a natural ability to persuade. In as little time as it takes you to listen to Persuasion IQ, you can transform yourself into a true master of the art and science of persuasion. Through a combination of clear examples and valuable information throughout, Mortensen identifies the 10 critical persuasion skills and reveals the techniques for developing and maximizing each one. You’ll quickly realize how powerful these techniques can be in business and in your personal life. Mastering them will translate directly to:
winning more clients • “reading” people more quickly and accurately • deriving more satisfaction from personal and family relationships • closing more sales • earning more than you ever dreamed.
And, perhaps most important, hearing that magic word “YES!” more often. So whether you’re selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed — every time!
"A terrific read and a sure-fire way to improve and enhance your powers of persuasion. This easy-to-read book reveals how you can change minds, influence others, and reach your ultimate goals!" — Larry King, Host of CNN's 'Larry King Live!'
"As an entrepreneur my business relies on the skills learned from Kurt Mortensen in his best selling book, Maximum Influence. In his new book, Persuasion IQ, Kurt has hit another grand slam! His '10 obstacles that limit your persuasion success' alone will be invaluable to your personal and business success." — G. William Barnett II, author of the best-selling Are You Dumb Enough To Be Rich?
Book Description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world’s top persuaders, and with his specially formulated Persuasion I.Q. assessment—the most comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to: • read people quickly • create instant trust • get others to take immediate action • close more sales • win over clients • accelerate business success • earn what they’re really worth • influence others to accept their points of view • win negotiations • enhance relationships • and—most important—hear the magical word “yes” more often! Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
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| Customer Reviews: Read 3 more reviews...
 the new, right way to persuade May 31, 2008
7 out of 9 found this review helpful
Kurt shatters the old ideas of how persuasion should be. There are a lot of other great persuasion authors out there with good info, but I was surprised at how effectively Kurt writes about new persuasion concepts that nobody has touched yet. If you're serious about persuading, this is a must.
This book will help anyone who deals with people June 3, 2008
6 out of 7 found this review helpful
Persuasion IQ is an incredible book, the charts and graphs as well as the specific lists are all designed with elegant precision and are very insightful. Kurt Mortensen must have persuaded an expert designer to lay that all out.
The thing I like best about the book though is that it makes it really easy to find out just how good of a persuader you are and then shows you how to improve. Why would anyone want to go study psychology for 20 years when they can get what will make a difference in this book.
I have read a lot of books in this genre and have found that most of them are full of fluff and regurgitated garbage. It seems as though Kurt has written Persuasion IQ from a refreshingly new perspective.
I recommend reading this book and buying one for each person in your organization, even if you aren't at the top of it yet.
Fantastic Book June 3, 2008
5 out of 5 found this review helpful
When it comes to the science of persuasion, both personal and professional this is not only the best, but also the most important book out there.
Kurt Mortensen talks about how the inability to command influence is a universal personal and professional dilemma. He also explains the common pitfalls such as "The 5 C's of Trust" in an accessible and easy to understand manner.
A masterpiece June 26, 2008
4 out of 5 found this review helpful
Someone has finally written a masterwork on the science of how we persuade people.
Historically, most books on persuasion revolve around old-school sales techniques that simply don't work in the 21st century. Mortensen looks at persuasion the way it should be seen, as a set of procedural skills with real evidence behind them. Starting with the inner game of your thoughts and personal beliefs, Persuasion IQ teaches you into ten rules that - surprise - have much more to do with your attitude, competence, and presence with others than selling techniques. Look critically at where you succeed - and if you are brave, where you fail - and you will find that this book's very detailed, structured view of the world will resonate very strongly with you.
I have met Kurt Mortensen, and he is the real deal. He exudes the kind of positive self-confidence and mental toughness that can make anyone successful - but more important, he has boiled down the mechanics of how you and I can be exactly the same way. The result, in the form of this book, is truly a gift for all of us. -Rich Gallagher, author of Great Customer Connections and What to Say to a Porcupine.
Highly Recommended July 14, 2008
1 out of 1 found this review helpful
Excellent book on the topic of persuasion without a slant toward any one occupation or profession. The principles and illustrations can apply to persuading a teenage son to go to college, to making a presentation to a senior executive, or to developing great website copy.
The author refers to several primary research studies done by his organization. In fact, these are the heart of the book and what I found most intriguing and worth scrutiny for any sales professional, speaker, author, or marketing professional.
Highly recommended.
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