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| How To Be a Graphic Designer Without Losing Your Soul | 
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| Author: Adrian Shaughnessy
Creator: Stefan Sagmeister
Publisher: Princeton Architectural Press
Category: Book
List Price: $19.95
Buy New: $11.37
You Save: $8.58 (43%)
New (26) Used (14) from $11.37
Avg. Customer Rating:  20 reviews
Sales Rank: 3138
Media: Paperback
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 1
Dimensions (in): 9 x 7.4 x 0.6
ISBN: 1568985592
Dewey Decimal Number: 741.6023
EAN: 9781568985596
ASIN: 1568985592
Publication Date: September 22, 2005
Availability: Usually ships in 1-2 business days
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: H20081010205928T
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Product Description
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.
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| Customer Reviews: Read 15 more reviews...
 Misstated premise and hard to read type. November 9, 2006
22 out of 39 found this review helpful
I have been a graphic designer for ten years. I am formally trained in this field and have a background in fine art.
I purchased this book because on the flyleaf it states that the author wanted to share ideas about some pitfalls to avoid in this business and to help others with his knowledge and expertise.
I have quite a few problems with this book. Firstly, it was typeset in this hard-to-read-but-looks-beautiful-in-layout sans serif font. Whose bright idea was that? This is a book about graphic design, supposedly sharing important ideas, and yet the designer who did the layout was more in love with form and pretty layouts than in making the book easy enough to read to actually impart the information it was pretending to care about.
There was also a lot of self-congratulatory interviewing with 'top designers' and some of the challenges they faced. While this may have been a great idea, the questions were worded in such a way that there are no real insights ABOUT THE BUSINESS to be gleaned from the answers. A fresh grad will most likely not be that concerned about staying fresh, and an experienced hand will probably find reading about other designer's process no more than a curiosity.
In other words, this book was written for noone but the author himself. Skip it.
 Not just for graphic designers, must read for all design students May 19, 2006
20 out of 22 found this review helpful
If you are in commercial art field, regardless whether you are in graphic design or not, you must read this book. It tell you everything you wish your design school teachers had told you about the business of being a commercial artist. As an art school instructor myself, I made this book into a recommended reading material for my graduating illustration majors. Just cross the words "design" in this book and write over "illustration" (or animation, advertising, or whichever commercial art occupation), and more than 95% of it works. It is because this book does not teach you the tricks and gimmicks, but teaches you the philosophy of the business of being a commercial artist.
What they don't teach you in school February 26, 2006
12 out of 15 found this review helpful
Anyone entering into the field of graphic design, either coming out of school or embarking on a career solo, should read this book. It doesn't mess with what the best typefaces are, or any software tricks. Instead, it lets you in on how designers think, and how to be successful in your endeavors. A foreward written by Sagmeister himself, along with interviews with other "rock star" designers, make this book simply amazing.
Essential that any graphic designer operating independently have this practical reference July 9, 2006
8 out of 11 found this review helpful
Graphic designers love to talk about sources of inspiration, but less willing to discuss the basics on locating work, pricing, and how to handle irate or non-paying clients - so it's essential that any graphic designer operating independently have this practical reference. It's one thing to be creative; it's another to manage its business needs. How To Be A Graphic Designer Without Losing Your Soul provides tested strategies for setting up, running and promoting a studio - and working with clients and their common problems.
The Best on the Graphic Design Industry July 11, 2006
5 out of 10 found this review helpful
The Best. It was so good, it inspired me to come back and write my first book review ever. This book answered numerous questions I had and confirmed just as many assumptions I had about the Graphic Design Industry. Shaughnessy has done a huge service to the graphic design world by writing this book.
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