Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)

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Editorial Reviews:

Book Description
Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.

Customer Reviews: Read 53 more reviews...

3 out of 5 stars

Memorize Ethical/Legal Guidelines; Beware DECLINING Prices! June 5, 2001
158 out of 168 found this review helpful

The Copyright, Legal, and Professional Issues and information, and Trade Customs in this book are an invaluable and comprehensive resource for freelancers, art buyers, and business managers--a real bible. I gave the previous edition of this book a 4 star rating for those reasons and continue to give that large portion of the book the same rating. The Pricing charts for freelance illustration however, need a strong ALERT. If one quotes the fees in these charts or budgets these figures with no adjustments, the fees in these charts will remain the same, year after year, ad infiniteum because the same figures will continue to be reported. In comparing figures from previous editions, many of these figures in these have remained exactly the same or even gone down for at least a decade. THE FEES WERE HIGHER IN 1991, TEN YEARS AGO Even in places where they have gone up, and if one considers inflationary adjustments, the scenario is even more negative. From 1991-2001, the inflationary adjustment based on the Bureau of Labor Statistics' Consumer Price Index is 31%. To compare, if the price for the front cover of a paperback trade book, major distribution is suggested in the1991 edition to be $3000, and in the 2001 edition the range of fees reported is $1500- $3000, something is wrong. That inflation adjusted fee of $3000 in 1991 would be almost $4000 today. The scenario is no better in other areas like advertising, corporate, and magazine editiorial. If a freelancer does 2 dozen jobs like this a year, at the stagnated fee, if would mean a $24,000 loss of income compared to 1991. That loss is even higher when you factor in capital expenditures in technology-computers, printers, scanners, websites--which didn't exist before. I am not saying that this book is to blame for declining or stagnating prices. the reasons for that are many and complicated: wild discounting by stock houses, and increased competition caused by easy access to national/international markets, increased pressure on copyright usage caused by globalization, electronic uses and corporate conglomerates, to name a few. But freelancers using the reported fees in this book for quoting and accepting fees won't even maintain the status quo ad infiniteum, to the delight of client business mangagers.

5 out of 5 stars

The ultimate business resource for artists and designers April 1, 1998
61 out of 65 found this review helpful

Although there are thousands of books of business advice available for sale, very few address the issues of unique importance to creatives. There are thousands of how-to books on creating visual images, technique and design that ignore the non-glamourous aspects of art. This precisely focused handbook of solutions is a testimonial to the dedication of the Graphic Artists' Guild to its mission "to promote and protect the economic interests of artists."

Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists' representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it's the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro.

If you are interested in creating art for profit, you will benefit from an investment in this book.

5 out of 5 stars Mandatory Reading August 10, 2000
29 out of 32 found this review helpful

This is the most comprehensive guide to pricing illustration and graphic design available. If you are a professional or thinking of becoming one, then this book provides the kind of in depth information you need to run a successful business. GET IT TODAY.

It's not a how-to... there are plenty of those around.

WHAT IT IS is a detailed resource of the tools you need to sell your work for a fair price and retain the rights to that work. Sample contracts are provided that cover a variety of situations from an artist-rep agreement to a Multimedia job order confirmation.

Next time you ask "what do I charge for that?!?!?", turn to this book. It'll save your business and repay the cost of purchase many many times over.

5 out of 5 stars THE BUSINESS BIBLE FOR FREELANCE ILLUSTRATORS November 4, 1999
24 out of 27 found this review helpful

THIS BOOK IS A MUST FOR ALL ILLUSTRATORS who want to work in the marketplace as a professional, by the industry's standards. Don't try to freelance without it; be informed! I have used the Guidelines daily for 20 years, and might be a "starving artist" if I didn't.

5 out of 5 stars Updated again and more useful than ever! March 1, 2004
22 out of 26 found this review helpful

The 11th edition is out,(although Amazon may not be displaying the most recent cover) and they did it again. The Graphic Artists Guild has produced the definitive industry resource for designers, illustrators and anyone even remotely interested in making a living in the graphics field. The book provides a terrific introduction to professional practices for anyone expanding their existing business to include web projects. This is a publication that keeps improving with age. Trying to encapsulate all situations is impossible, but the care taken in putting this survey together shows. Ta da! Even the web design section catches up to the situation on the ground.

At first glance it seems slimmer than previous editions, but a deeper look reveals that more information makes it onto each page, with a more efficient typographic treatment, and some judicious editing deleting duplicate information in some chapters

Please note: The prices reported in the book are the results of a survey of real working professionals. A spot check reveals that some reported price ranges have increased over the intervening years since the 10th edition. Some are the same, or similar. In the end, the producer (that's you!) has to insist on higher prices, you can't expect a book to negotiate for you, can you?

Some of the charts are improved. For instance, the Chart and Map Design section is more useful, including ranges for 4 different possible uses for a piece: advertising, in-house, editorial and textbook. this replaces the not-always-useful "client annual revenues" breakdowns in the 10th edition.

In the age of easy image stealing a new cease and desist form letter is included on p. 250 for you to use. May you never need it!

Hats off to the Guild for putting facts and figures at every working graphic artists disposal. It's a lumbering, exploding field where standards are in short supply on the fringes, but solid guidance is only a bookshelf away. I'll say it again... If you're unsure about what to charge, or how to structure an agreement (you're using an agreement aren't you?), it'll pay for itself with your next job.

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