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| Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders | 
 enlarge | Authors: Bea Fields, Scott Wilder, Jim Bunch, Rob Newbold
Publisher: Writers of the Round Table Press
Category: Book
List Price: $13.56
Buy New: $12.20
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Avg. Customer Rating:  5 reviews
Sales Rank: 36854
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 324
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 5.9 x 0.9
ISBN: 0981454518
Dewey Decimal Number: 658
EAN: 9780981454511
ASIN: 0981454518
Publication Date: February 28, 2008
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Product Description
Gen Y-those individuals born after 1980-are making an indelible mark on our culture. Raised on praise and technology, they are savvier and more confident than any prior generation. Their characteristic values, like social responsibility and authenticity, drive their actions. A majority of the 78 million Gen Yers in the U.S. have entered the workforce, creating a new dynamic. Millennial Leaders presents 28 success stories from brilliant Gen Y leaders and those professionals who have studied this social phenomenon-from a 14 year-old political appointee to a finalist on "The Apprentice." Through interviews and insights, this book shows experienced leaders (i.e., Traditionalists, Baby Boomers, and Generation X) how to manage, motivate, and communicate with Gen Y, and how to best utilize their talents. The book also provides Generation Y with over 100 strategies for achieving career and personal success. Learn what turns them on and off, how to retain them as employees, and how to cultivate their natural entrepreneurism for your benefit.
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| Customer Reviews:
 There is some great data disclosed in this book. But be wary of the advice provided by the supposed experts interviewed. March 22, 2008
4 out of 4 found this review helpful
This was an interesting book to read. Supposedly it was written "to provide Generation Y with over 100 strategies for achieving career and personal success while also inspiring experienced leaders to be more open and receptive to the world views of Generation Y." Some might say it wasn't really written at all. But instead, was a compilation of 25 interviews taped, transcribed, edited, and glued together to make a book with the following five parts:
1. The "What" of the Y
2. The Entrepreneurial Spirit
3. The Digital Divide
4. Gen Y in the Workplace
5. Media Makes a Difference
The tag line to the title says this book provides "success stories from today's most brilliant Generation Y leaders." But I only saw nine of those. Six were included in Part II and three were included in Part IV. Those interviews were the best part of the book for me. I enjoy about reading success stories of people. And the fact that these young adults were still in their 20's was inspiring.
I was not familiar specifically about the time groupings for the various generations that make up our society today. The book informs us that there are basically four generations:
Traditionalists (Pre 1946 babies)
Baby Boomers (people born between 1946 to 1964)
Generation X (people born between 1965 to 1977)
Generation Y (Post 1977 babies)
I thought the book was well researched. And I thought the opinions of the supposed experts interviewed in parts I, III, and IV were somewhat accurate. However, in my humble opinion I think they all were unfair in describing Generation Y people (Y'ers) as "Generation Me." From what I could gather from reading the book Y'ers are into themselves. They don't like to work for others. And they think in the present rather than the long term. I felt the authors thought Y'ers are somehow different than the three generations that precede them.
I vehemently disagree. All four generations go through life the same way. All four generations do things based on incentives that are available to them. In our world today there are the haves and the havenots. The traditionalists and the baby boomers tend to be the haves. Generation X and Generation Y seem to be on the outside looking in. When the traditionalists and baby boomers went to school they did so with the expectation that there would be a good job waiting for them when they got out. And when they took a job with a company they usually correctly believed that the company would help them monetarily move up in their career and financially. There were incentives in place for those generations to be loyal to their employers.
Those same incentives do not exist today. The traditionalists and baby boomers either are at the top of the economic food chain and don't want to give up their financial status - or they are dutiful employees who just want to hang on to the job they have attained and the economic prosperity they enjoy. There is not enough financial prosperity around today for these people to share with the "new recruits," i.e., the X'ers and Y'ers. So the Y'ers see that the only way to get ahead today is to build their skill sets and become entrepreneurs.
There are three reasons for taking a job regardless of who you are: (1) to make money to support yourself, (2) to start a career where you can move up a ladder as an employee, or (3) to broaden your skill set so you can be a successful entrepreneur. People born before 1964 tend to have been in their 20's and faced a world that encouraged them to take a job for reasons 1 and 2. The world today encourages people in their 20's to take a job for reasons 1 and 3. It's just that simple. Y'ers are no different than the earlier generations. It's the world that has changed. And I felt as thought the advice provided by the experts in parts I and IV did not understand this reality. I got the impression that they thought the Y'ers were supposed to sacrifice so the haves could continue to have dutiful employees that won't job hop. I would have liked the book so much more if the message had been that the have's were going to have to accommodate the Y'ers so the Y'ers could eventually start their own businesses and be successful entrepreneurs. 4 stars!
 Loved it! October 30, 2007
3 out of 3 found this review helpful
Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders is an essential book for anyone who is interested in improving their bottom line by bridging the gap between the Gen-Ys, Gen-Xs, Baby Boomers, and even perhaps the traditionalists. This book is filled with inspiring story after inspiring story with applicable strategies that a business owner, employer, student, college grad, professor, or anyone craving success and better leadership skills can apply immediately.
If you're among the Gen-Ys, for example, you will benefit from Jason Dorsey's advice on how to get the career of your dreams. His story was truly inspiring. Mimic his process (once he got the kick-in-the-pants he needed, that is!), and you can't go wrong.
As a person of color who also faced overt discrimination and racism--particularly in the 90s and earlier, the story of James Sun (former participant on The Apprentice and self-made millionaire) resonates with me on many levels. His drive, tenacity, and wit produced a very compelling rags-to-riches story, and he's a mere 30 years old. He also gives great advice to young adults on how to approach future employers and staying ahead in today's world. He also clears up some misconceptions about what it takes to start a business. These are just a couple of examples.
I had become quite comfortable with my target market as a productivity coach to women at least 35 years old over the past 4 years as a Gen-Xer myself. But I recently began teaching college freshmen for the first time in almost a decade. It's a very different environment now compared to when I was teaching college students closer to my age. The book provided a lot of insight on how to communicate with them and explained behavior and tendencies that I noticed but didn't quite understand until after reading some of the experiences in the book. I really do believe that the Gen-Ys of the world--college educated or not--will make an immense impact on our world. This book has shown examples of those who already have.
Must Read for Anyone In Business November 12, 2007
1 out of 1 found this review helpful
Millennial Leaders is an easy read and quickly illustrates some of the challanges the various age groups in our workforce are running into when coming from a millenial point of view - especially when dealing with the boomer generation, or one of the other two in today's workforce.
Tonight there was a feature on "60 Minutes" about the Millenial generation in the workforce. The authors compiled a wonderful work which exposes us to many young leaders in our society, and many people who have been working with "Gen Y" so that the restu of us can learn from it!
Do not think twice - BIY this book.... it could help you align with someone in your workplace whom you might not have been interested in working with, AND it could help with better understanding in and outside of a business environment.
Gen Y readers - pick this book up because it could be very helpful for your career.
As a sales effectiveness coach and trainer - these are prominent issues and the more understanding we can get, the better.
Outstanding!!! October 31, 2007
The Y generation is the up and coming leadership and this book brings this to the center line. It shows us all what kind of leadership that we have here with Y and the individuals within these pages. Amazing!
Eric Green - a.k.a. "The Digital Gangster" really hit me with his passion, desire and drive. With these kind of characteristics that defines this Y generation then we're in very good hands, especially with this kind of leadership at the helm.
I recommend this book to anyone and everyone. I'm buying this for my mother who is a baby boomer and will love this:)
Easy and informative reading February 15, 2008
The book describes through several interviews how new generation leaders have reached success, and also the interactions between these new generation (gen Y) with the older ones (such as baby boomers, gen x). Easy reading book with motivational statements. It also brings several research websites.
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