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| Motivating the "What's In It For Me" Workforce: Manage Across the Generational Divide and Increase Profits | 
 enlarge | Author: Cam Marston
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $12.99
You Save: $11.96 (48%)
New (35) Used (18) from $11.30
Avg. Customer Rating:  7 reviews
Sales Rank: 21723
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0470124148
Dewey Decimal Number: 658.314
EAN: 9780470124147
ASIN: 0470124148
Publication Date: May 18, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New Book! Ships quickly!
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Product Description
Advance praise for Motivating the "What's In It For Me?" Workforce
"The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a company's greatest asset: its people."
--Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies
"Motivating the 'What's In It For Me?' Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company's future leaders."
--Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car
"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There aren't many people discussions that occur today where we don't at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!"
--Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers
"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marston's book, Motivating the 'What's In It For Me?' Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today's workforce to take direct action and deliver exceptional results."
--Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company
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| Customer Reviews: Read 2 more reviews...
Useful Reading For Anyone in Management May 30, 2007
7 out of 7 found this review helpful
Like many of my late baby-boomer peers in senior management, we soon will face a workforce crisis as many of our best employees will be retiring in the next five to ten years. Replacing their experience and wisdom will not be easy and we will need to hire from a younger and smaller pool of workers. Some of the things that motivated my generation, stability, predictability and security are of low priority to many younger workers and we will have to learn new tools of management to motivate and retain these employees. Marston's book not only helps us to understand the perceptional differences in generations, but offers concrete advice as to how to adapt to the needs and wants of a younger workforce. The book has also helped me to better understand my children and the career paths they might take. Useful reading for anyone in management, particularly in high-turnover service businesses, and anyone with children about to enter the workforce.
A must read for all managers!!! May 16, 2007
5 out of 5 found this review helpful
Marston has a profound understanding of the generational issues in today's workforce. He captures the essence of employee challenges: Communication, then boils it down into simple to understand terms. His framework provides a useful plan for managers to apply to their own strategy in attracting and retaining the right talent. This is a must read book for anyone that wants to get the most from their employees and teams.
This book rocks! October 9, 2007
2 out of 3 found this review helpful
Motivating the "What's In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.2007. ISBN 9780470124147. This is a much needed essential book. The author is a Gen X'er who has made a career from explaining how to get the best from a multi-generational workforce. If you, like me, need to hire and inspire Gen X and Millenia workforces, then you must get this book! It will also help you understand your children! Lessons learned, you do not "suggest" how things should be done, you tell and show, with clear directions.
1. Use clear straightforward language
2. Don't assume anything
3. When an employee gets it right, celebrate!
According to some of his research the Millenia generation is on line to be a Hero generation.
Insightful and Useful April 9, 2008
1 out of 1 found this review helpful
I chose this book as a reading assignment in a management training course precisely because I was having some difficulties motivating my younger employees.
By Marston's definitions, I am just barely a Boomer (almost Gen X myself), but by looking at my own values and having some frank discussions with my younger employees, I can tell you that his observations about how generations see the world and the workplace are dead on, at least for our small sample.
I made a bullet list of the high points of this text and started treating my employees this way. One couldn't take the heat and left. The other three have responded extremely well. In short, it works!
I can't recommend this book highly enough!
 Elle April 5, 2008
I ordered this book to use as a resource to create a training presentation at my workplace. I had seen Cam Marston in person at a conference in 2005. The layout of the book is fairly good albeit not the end all.
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