|
| Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $10.88
You Save: $9.11 (46%)
New (48) Used (19) Collectible (2) from $9.00
Avg. Customer Rating:  67 reviews
Sales Rank: 11578
Media: Hardcover
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.8
Dimensions (in): 7.5 x 5.1 x 0.7
ISBN: 0131576070
Dewey Decimal Number: 303.342
EAN: 9780131576070
ASIN: 0131576070
Publication Date: April 14, 2007
Availability: Usually ships in 1-2 business days
Condition: YES I CHARGE A LITLE MORE, TRACKING IS INCLUDED WITH EVERY ORDER ? KNOW WHERE YOUR ORDER IS IN ROUTE. THIS ITEM IS BRAND NEW!! AND IS FROM A NON-SMOKING ENVIRONMENT!! NOT A BOOK CLUB EDITON!! A REALLY GREAT BUY WITH NO REMAINDER MARKS!! I WILL EMAIL YOU WHEN YOUR ORDER IS PROCESSED!! USE EXPEDITED SHIPPING FOR QUICK ARRIVAL IN 3-4 BUSINESS DAYS!!
|
| Also Available In:
|
| Accessories:
|
| Similar Items:
|
| Customer Reviews: Read 62 more reviews...
 Letting others have it your way June 7, 2007
58 out of 62 found this review helpful
Years ago, I attended a reception in Washington (DC) honoring a British diplomat who was about to retire. At one point, I engaged in conversation with him and presumed to ask what was the single most important lesson he had learned after 30+ years of public service. He replied, "Always let the other chap have it your way." How simple! Only later did I realize that he was describing what Oliver Wendell Holmes once characterized as "the other side of complexity." And I think this is what Jeffrey Gitomer has in mind in this volume when suggesting how to speak, write, present, persuade, influence, and sell your point of view to others. That is an accurate subtitle because it correctly indicates precisely what this "little book" is all about.
Others have their own reasons for their praise of this book. Here are three of mine. First, I appreciate the visual format within which Gitomer presents his material. Key points are brilliantly displayed with a variety of colors, font sizes, use of bold and italic faces, and page location. Also, I appreciate the strategic insertion of dozens of quotations and insights, each of which is directly relevant to the given context. Here are three of my personal favorites:
"You can make more friends in two months by becoming interested in other people, than you can in two years by trying to get other people interested in you." - Dale Carnegie
"Being a person of influence means that you have reputation, character, credibility, and stature enough that people will take your message seriously. [They] come from your track record and your success record combined with your perceived expertise." - Gitomer
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." - Martin Luther King, Jr.
Finally, I admire Gitomer's characteristically pragmatic approach. All of his observations and recommendations are driven by his determination to explain "why" and "how." The narrative is mercifully free of general theories, pretentious rhetoric, and problematic assumptions. I hasten to add that there is a total lack of cynicism. He assumes that each reader has a point of view that is well thought-out, sincere, authentic, and worthy of careful consideration.
Argumentation is one of the four levels of classical discourse, the others being exposition (explaining with information), description (making vivid with compelling details, and narration (telling a story with a sequence of events or developing a sequence of separate but related ideas). The term "argumentation" is sometimes misunderstood to mean arguing when, in fact, its purpose is to persuade with logic and/or evidence.
Gitomer understands all this, of course, and effectively uses each of the other three levels of discourse when explaining how to "sell your point of view to others." (Be sure to check out the "8.5 key elements that make up your ability to persuade others and get your way" on Pages 40-41.) He also has a solid understanding of human nature. Therefore, throughout his narrative, he includes frequent reminders to take human skepticism, insecurity, and (yes) recalcitrance into full account. As indicated earlier, with all due respect to Gitomer's inventive mind and passion for communicating, he is ultimately a pragmatist. That is, he is almost wholly preoccupied with helping others to understand what "works," what doesn't, and most importantly, why.
More a quibble than a complaint, the next edition should have an index.
This may be a "small book" in certain respects but, one man's opinion, it offers a wealth of practical advice with eloquence and enthusiasm. Well-done!
Another Excellent Addition To The Little Book Series April 24, 2007
46 out of 54 found this review helpful
As the author of Persuasion: The Art of Getting What You Want I know more than a little about persuasion and I loved this book.
What I like about this book is that Jeffrey has taken key principles of persuasion and influence and broken them down into easy to implement ideas. He makes adding the persuasion and influence principles to your existing sales process not only simple but effective.
One of the areas where I think this book really shines is when Jeffrey talks about speaking to influence. As one of the most prolific speakers working today, he brings a unique blend of personal insight, techniques that have stood the test of time and audiences. These tips alone are some of the most valuable in the book.
If you are new to the area of persuasion this book will be a great starting point for you. If you are a seasoned pro who fully understands persuasion, you'll find this book an exceptional review of core concepts.
Jeffrey has written another book that is fun to read, practical and valuable to virtually any sales professional.
 Don't Waste Your Money June 17, 2007
17 out of 25 found this review helpful
Even though this book is inexpensive, it still isn't worth the price of admission. The book is very repetitious, and instead of expanding on the ideas presented in the first chapter, the book simply reiterates them.
Probably the biggest problem with the book is that the author doesn't take the time to give examples to illustrate the techniques he's advocating. In summary, this is a how-to book that doesn't show you how to do it.
This is a ripoff April 26, 2007
15 out of 49 found this review helpful
Just another writer trying to sucker people into thinking there is an easy way to your goals.
The only thing that helps is hard work and dedication to the career you are in. There is no shortcut.
Jeffrey releases yet another winner! April 24, 2007
13 out of 19 found this review helpful
Jeffrey's books are terrific, and this one is no different. By focusing on key elements of personal persuasion and influence, and how to get your way with others, he's expanded his topics of influence from his other must-get "little red books" of salesmanship and more.
Highly recommended - all of Jeffrey's books are easy-to-read, they reveal what's really important in personal and professional persuasion, and he's my favorite sales trainer in the world - his tactics, and encouragement in his videos (all recommended!) are must-have resources for all sales professionals and anyone in business.
One more point: in this book, Jeffrey provides a wealth of tips for effectively persuading others that can be applied in personal as well as business situations, so it's a much wider focus than "sales only", and is therefore perfect for everyone who seeks to understand, engage, persuade and gain effective results when communicating with others, in all venues.
Terrific job, Jeffrey - you've hit another home run with "Getting Your Way!" Everyone should buy this book (and everything by Gitomer - he's an ace. He's "the" world class expert on sales success and effective persuasion).
Thanks again Gitomer - you rock!
Regards,
Ken Calhoun
|
|
|
Powered by Associate-O-Matic
| |
