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| Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming | 
 enlarge | Authors: Fred Krupp, Miriam Horn
Publisher: W. W. Norton
Category: Book
List Price: $24.95
Buy New: $11.00
You Save: $13.95 (56%)
New (45) Used (16) Collectible (4) from $9.90
Avg. Customer Rating:  47 reviews
Sales Rank: 2575
Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.4 x 1.2
ISBN: 0393066908
Dewey Decimal Number: 621.042
EAN: 9780393066906
ASIN: 0393066908
Publication Date: March 12, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand new, in perfect condition. Your full satisfaction guaranteed.
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Product Description
How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.
In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.
These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.
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| Customer Reviews: Read 42 more reviews...
 Inspiring -- lots of creativity and business opportunity March 5, 2008
91 out of 93 found this review helpful
This book is a forward-looking, hope-filled preview of how we'll generate energy in the coming decades.
I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.
The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving.
Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
 Stop Global Warming. Grow Our Economy. March 4, 2008
73 out of 75 found this review helpful
This book is a must read for everyone interested in the possibilities of our clean energy future and the necessity of stopping global warming.
We have been stuck in a national debate between the doomsayers who warn of the serious threats of global warming and the naysayers who deny global warming is real and are blocking national action.
This book resets the conversation. There is a world of possibility ready to explode with smart national policies that reward low-carbon energy innovation. It's up to us to take this message of hope to decision makers in Washington to pass smart national policy to unleash the innovators.
Absolute must read on the future of national energy policy and solutions.
A Must Read! March 14, 2008
17 out of 18 found this review helpful
Writer Miriam Horn could make a common shopping list engaging and enlightening. We are all lucky that she has not squandered her talent on shopping lists, but has, along with Fred Krupp, written an informative and fascinating account of the exciting work being done to save us from our own excesses. The stories in the book will make you reconsider the dark idea that perhaps the human race is getting what it deserves. This is a vitally important book to buy and a total pleasure to read.
For the Children March 15, 2008
16 out of 17 found this review helpful
This book illuminates how politics, economics and science can come together to wildly accelerate our ability to save the planet and spare the next generation from the catastrophic effects of global warming. I love that Fred Krupp & Miriam Horn argue in favor of channeling the profit motive to create a gigantic tipping point in commercializing alternative energy sources. They chronicle amazing scientists, visionary business people, and forward-looking politicians whose integrated efforts have the potential to save our collective you-know-what.
I'm with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
Grand praise from a non-environmentalist, 23 year old March 17, 2008
14 out of 15 found this review helpful
As a recent college graduate entering the private sector of the work force, I believe Krupp and Horn have created a window into the future. They abandon the uninspiring lectures of climate change's past, and immerse the reader in the inspiring and explosive world of renewable energies. For the first time our looming changing climate and energy obstacles are presented as what they truly are: opportunities.
Krupp and Horn illustrate how the combined efforts of entrepreneurs, legislators, and the free market economy will revolutionize a mutli- trillion dollar industry, rewarding handsomely those who take notice now, while leading us where we need to go. However, they emphasize this is not a leisurely exercise and we are rapidly losing time.
The authors have successfully reframed the climate and energy crisis from one of blame into one of unimaginable rewards for those who grasp this generation defining opportunity. It is truly inspiring and is without a doubt one of the most important books I have ever read. This is not a book for environmentalists (myself not being one), but a book for everyone. I especially suggest those of my young generation to pick it up for it is our future of which they speak, and it will soon either be our fault, or our glory. This book will surely help us reach the latter.
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