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| The Clean Tech Revolution: The Next Big Growth and Investment Opportunity | 
 enlarge | Authors: Ron Pernick, Clint Wilder
Publisher: Collins Business
Category: Book
List Price: $26.95
Buy Used: $12.55
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Avg. Customer Rating:  17 reviews
Sales Rank: 30884
Media: Hardcover
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6 x 0.5
ISBN: 006089623X
Dewey Decimal Number: 332.6
EAN: 9780060896232
ASIN: 006089623X
Publication Date: June 1, 2007
Availability: Usually ships in 1-2 business days
Condition: Remainder mark, light shelf wear. Prompt shipping, responsive customer service!
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Product Description
When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech—technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings—promises to be the next engine of economic growth. In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now. Groundbreaking and authoritative, The Clean Tech Revolution is the must-read book to understand and profit from the clean technologies that are reshaping our fast-changing world.
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| Customer Reviews: Read 12 more reviews...
 Good information, No hype, Interesting investment (themes) ideas June 18, 2007
35 out of 36 found this review helpful
The authors provide an excellent overview of the significant drivers, ongoing developments, and potential breakthroughs in the realm of a multitude of "clean technology" sectors, including solar, wind, grid management, green buildings, biofuels, water filtration, transportation. In each chapter, in addition to the trends and recent developments, the authors identify the key players, key challenges for that technology to become mainstream, and then hypothesises on the potential breakthroughs related to that field, and which companies are in best position to achieve that.
The reader should be cautioned that the authors themselves in their introductory chapter say that they are not going to provide a "buy list" of stocks and that they use the term 'investment' broadly (to cover personal development, careers, etc. also. The reader is well-served by such an approach, since the discussion is dispassionate and devoid of the hype that surrounds the usual books on alternative energy. However, a discerning reader will be able to identify some potential investment themes and develop an excellent watchlist. Recent ETF introductions (such as those by Powershares that have a global focus) should also be on anyone's watchlist, since their portfolios seem to reflect thoughts similar to those in the book. (The authors dont mention these ETFs since they were introduced only around the same time as the book was released). Also, some of the companies mentioned in the book (such as enerNOC and Comverse) have since gone public and that info is not reflected in this book - shows how quickly this domain is changing. Another minor complaint is that while the authors provide an excellent overview of the key players in the frontlines of each of the technology, it does not provide a more detailed look at some of the indirect beneficiaries (for example, Zoltech in windpower). Apart from these minor irritations, the book is a solid addition to anyone's investment library.
The book is written in a very approachable and engaging manner, and each chapter is self-contained. The chapters on solar, wind, grid management, and water filtration stand out. The book concludes with a slightly off-beat transition into topics that an individual investor may not find immediately useful, but nevertheless, a good read. A must-have book, especially for the wealth of information you can gain for the price of a few Starbucks visits....
The past, present, and future of Clean Tech and the companies and cities that are leading the way July 28, 2007
13 out of 14 found this review helpful
From my blog "Green is Good":
The Clean Tech Revolution is a book that covers the most dramatic industrial shift in more than a century. This book is authored by members of the clean tech consultancy, Clean Edge, and I highly recommended it to anyone looking to learn about the past, present, and future of clean technology, as well as learning about the companies and cities that are the leaders of this emerging industry.
Here are some of the highlights:
* Audience - The book is great read for anyone who is a potential stakeholder - entrepreneurs, consumers, investors, government officials, and executives will all learn something new after reading this.
* Organized for easy reference - The book was well organized - anyone looking to learn about one or two particular technologies can jump around to a chapter on the technology they are looking for as the book has individual chapters on wind, solar, biofuels, transportation, green building, the grid, and more.
* "Ten to Watch" - Each chapter has a list of the company's that are leading that sector - the company names can be found at the Clean Tech Revolution blog.
* Clean Tech Cities - There is an entire chapter dedicated to developing cities and regions to become clean tech hubs, and like the technology chapters there is a list of the leading clean tech cities. I am hoping we here in Pittsburgh can someday learn how to emulate some of the cities that made the list. Portland and Austin come to mind.
* Marketing Clean Tech - The do's and don't's for marketing these technologies. There are decades worth of case studies of flawed marketing of solar and other environmental friendly technologies.
* Verdict - Definitely a great book for you if you are reading this here blog. I would recommend this book to anyone wanting a broad sweeping overview or reference book of the industry. There are several good books available that are more focused on particular industries like oil, electricity, solar, and even green business. I will be reviewing a few of these in the upcoming months.
Some other things to note: It was nice to read that the authors of the book were in agreement with a lot of the things I have posted on here, particularly my position against corn based ethanol. I also agree with the authors that shifting subsidies from "entrenched" conventional energy companies to those producing renewable energies would be the easiest way to support further growth and adaptation of renewables, and I agree with them that sin taxes are another sensible way to fund these initiatives.
 Shallow hype September 17, 2007
12 out of 20 found this review helpful
I am amazed at the number of 5-star reviews for this book, particularly the one that says there is "no hype". This book is driven by hype. It is shallow cheerleading for alternative energy and related businesses.
If you are looking for an overview of solar, wind, and other alternative energies, you will find much better material on free online sites such as the American Wind Energy Association.
When I buy a book - as opposed to just downloading information from a website - I expect it to rise to a higher level. This book completely fails. It will give you an ok overview if you have zero familiarity with these businesses, but there is an easier way to achieve this. And if you are familiar with this sector, this book is worthless.
There are so many top-notch blogs on energy, there is really no excuse for this fluff. Go read R-Squared or the 1,001 other great energy blogs and you'll be better off.
Oh -- And they not only don't like nuclear power as a carbon-free energy source... they don't even tell you why, cementing this book's place as pure propaganda.
The Clean Tech Revolution is on! June 20, 2007
6 out of 8 found this review helpful
Pernick and Wilder have given everyone involved in clean tech, and those who want to be, an invaluable resource to understand the opportunities, the dynamics, the challenges and the companies that are making it happen. Anyone interested in this huge market opportunity will want to buy and read this book.
Hats off July 11, 2007
6 out of 7 found this review helpful
I've been looking into ways to invest my 401k and "The Clean Tech Revolution" has given me some great ideas.
This book takes a common sense approach to investing in clean tech. It makes a clear point that alternative energy, in all of its diverse forms, will one day rule the energy market.
It is an inspirational read in today's world, where the news is dominated by stories about the Iraqi War, and Global Warming.
When I applied for a job at "Rolling Stone" magazine, one of the questions on the application asked what I wish I had written. I wish I had written this book!
I take my hat off to Ron Pernick and Clint Wilder.
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