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| Tattoo | 
 enlarge | Author: Rebecca D. Turner
Publisher: Trafford Publishing
Category: Book
List Price: $19.95
Buy New: $12.87
You Save: $7.08 (35%)
New (15) Used (12) from $2.44
Avg. Customer Rating:  11 reviews
Sales Rank: 879631
Media: Paperback
Number Of Items: 1
Pages: 164
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 1412084563
Dewey Decimal Number: 380
EAN: 9781412084567
ASIN: 1412084563
Publication Date: March 27, 2006
Availability: Usually ships in 1-2 business days
Condition: Brand New Book! Delivered direct from our US warehouse in 3-6 days (Expedited) or 10-14 days (Standard). Expedited shipping recommended for speedy delivery. Over 1 million satisfied customers.
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| Editorial Reviews:
Product Description
Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).
Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.
It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.
The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.
Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.
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| Customer Reviews: Read 6 more reviews...
Mesmerizing and Powerful March 20, 2008
There is no other way to describe this book. It will leave you wanting more. From the very first chapter you get a sense of Ms. Turner's creative genius. As a Senior Executive I can tell you I have used some of these idea's myself. Don't re-create the world, use what has already been successful. I recomend this book to anyone who wants to Wow their customers and thier employees.
Great cover even better once you turn the pages!!! February 19, 2008
I was initially intrigued to read Tattoo by Rebecca Turner for its cover. As I turned the pages of this well written book, I was pleasantly surprised of an old idea but new way of looking at customer service. I quickly began to think of ways on how to implement some of Tattoo's ideas.
Similar to how Tattoo tells of providing great customer service that they not only tell their friends, but they insist that they try your product or patronize your establishment; I immediately demanded my friends and colleagues to read Tattoo...
It has been over a year since I first picked up Tattoo, and I have found myself on numerous occasions' re-reading some of the highlights and notes that I left on the note pages provided.
Looking forward for Turner's next book.
Inspiring! February 18, 2008
Tattoo is a quick weekend read and well worth your time. Turner takes us on a deep dive into what inspires a customer/client to recommend your product/service.
Prior to reading this book I had not considered writing a formal customer service policy or a credo that formalizes how I feel about my clients but I now see that these things matter. They matter because how you treat your clients matters every bit as much as the product/service you offer.
Finally, if you are a quote junkie like me you'll REALLY enjoy this book - she has found some ringers that will make your heart soar, for example: "Try not to become a person of success but rather a person of value." Albert Einstein. Awesome!
A unique perspective September 18, 2007
If you're looking for a book that simplifies the mystique of branding and how to use it to achieve success, read Tattoo. Turner explores success stories from the likes of Starbucks to local retailers and how they achieve loyalty for their customer dollars. Easy to ready and chock full of useful information. You'll want to keep it handy!
Right on! August 27, 2007
As an advocate for customer service and author, I have found Rebecca's insights to be right on the money!
Her thoughts especially those involving the imporance of having a "story" for companies, make the difference between success and failure.
Great work and must read!
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