| The Real-Time Contact Center: Strategies, Tactics, and Technologies for Building a Profitable Service and Sales Operation | 
 enlarge | Author: Donna Fluss
Publisher: AMACOM
Category: Book
List Price: $27.95
Buy New: $3.98
You Save: $23.97 (86%)
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Avg. Customer Rating:  14 reviews
Sales Rank: 126740
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 1.1
ISBN: 0814472567
Dewey Decimal Number: 658.812
EAN: 9780814472569
ASIN: 0814472567
Publication Date: August 30, 2005
Availability: Usually ships in 1-2 business days
Condition: Ships immediately! Perfect and New! 2005 Hardcover.
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| Editorial Reviews:
Product Description
Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "real-time" contact centres. Real-time is a big "buzzword" in the customer service field right now, and this book offers real, practical strategies for turning the call centre into a real-time operation that generates profits. These centres provide an outstanding customer experience, enhance loyalty, create new revenue, reduce expenses, and streamline the flow of information between the center and the rest of the company. "The Real-Time Contact Center" shows how to implement one.
Book Description
"To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides an outstanding customer experience, enhances loyalty, increases sales, reduces expenses, and streamlines information flow between the center and the company at large -- all of which adds up to substantial bottom-line improvement. The Real-Time Contact Center is a practical guide to building a service infrastructure that will simultaneously exceed your customers’ expectations, and build revenues. This timely book will help you: Establish the business case for transforming your contact center into a real-time profit center. * Sort through the technologies and systems that enable real-time contact centers, and learn the best ways to use them. * Build profitable relationships with sales and marketing. * Strengthen your self-service applications to improve their efficiency and to reduce dependence on service representatives, enabling significant cost reductions. * Hire, train, and motivate staff to keep your contact center at the top of its game. * Make smart, ethical decisions regarding offshore outsourcing. The book is packed with step-by-step implementation plans for migrating from your current model to the real-time contact center, and offers a complete package of winning strategies, practical guidelines, and best practices. Each chapter includes self-assessment checklists for use by all the crucial players in your contact environment. The Real-Time Contact Center analyzes the business trends that are driving change in the contact center market, and provides vendor names and a market overview of key call center technology, systems, and applications. The book also discusses how to optimize management and processes to ensure your people are well positioned to deliver extraordinary service with every interaction. Most importantly, The Real-Time Contact Center will show you how to make this crucial transformation without disrupting your current service initiatives. With the powerful tools and practical recommendations in this book, you will transfer quickly and seamlessly to a world-class contact center that’s designed to generate substantial revenue, delight your customers, reduce expenses, and make your organization the envy of its industry."
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| Customer Reviews: Read 9 more reviews...
Everything You Wanted to Know About Contact Centers and Were Afraid to Ask September 10, 2007
When someone sent me a copy of this book a year ago, I thought it was going to be light reading for a technologist's coffee table. Then I started to read it. This book truly runs the gamut of all the issues that customer service contact centers face today. The book provides a great introduction to contact centers, their technology and both the business and people issues that contact centers face in the 21st century.
People complain with increasing frequency about poor customer service. With great dissatisfaction about call center jobs moving overseas, and service suffering, this book examines all those issues and each chapter gives a list of helpful steps to take to overcome all the obstacles to good customer service.
This is a must read if you need to know about these issues or are working in any part of this exploding industry and need to do your job better.
Realistic, honest, and proven! May 19, 2006
The Real-Time Contact Center is easy to read, clearly based on real-world experience, and cutting-edge.
My initial intention when purchasing this book was as a reference for my Call Center Management Certification classes, but I found myself turning to it on a regular basis for practical advice on the challenges I face on a day-to-day basis in my Contact Center Operations career.
Donna Fluss has written a book that should be in the Library of every Contact Center. She offers a fun, practical, and leading-edge approach to the dynamic task of capitalizing on the strength of your human resources, operational processes, and targeted technology to achieve uncompromised Customer Service, Customer Loyalty, and Operational Efficiencies.
I consistently refer to her guidance when faced with the inevitable challenge of improving efficiency and productivity, while increasing revenue generating opportunities.
I recommend that you purchase the Real-Time Contact Center if you work at any level of a Contact Center. It will shed bright-light and clarity on the purpose of the Contact Center in the organization as a whole.
Corinne Valcourt
Director, J. Jill Contact Center Operations
Real-time insight to Contact Center Solutions April 8, 2006
This is a superb book offering an overview of how to engage with customers in real-time along with all the ins and outs of the contact center. It's a one-stop resource and I keep it on my desk as a handy reference. Every person involved in the biz needs to have it in their library - makes a great gift for your staff as well.
Debora Glennon, Enterprise Multimedia Applications Marketing
The most comprehensive book to transform your sales performance March 4, 2006
I have been either an executive or consultant in the call center industry for the last 10 years. My area of expertise is increasing sales performance. After reading various books, and periodicals, I unequivocally find this the best resource on the market. Ms. Fluss covers all the bases of how to transform your call center...or dramatically increase its sales and service performance. Her writing style is entertaining, and the checklists at the end of each chapter provide a road map for the transformation. This book should be mandatory reading for all call center executives and managers. I think 10 years from now the term call center will no longer exist, and the term real-time contact center will take its place. If you want to be on that train to the future...this is a must read.
Hope that your competitors haven't read this book! February 24, 2006
This book clearly outlines the strategy to turn your contact center into a corporate asset. The writing is concise, the illustrations are many and useful. This book is stuffed with ROI models, strategy checklists, vendor lists, cost analysis and information you just can't find anywhere else.
Read it before you competitors do!
Guy Jones
President, Island Data Corp.
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