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| 42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation | 
 enlarge | Author: Mari Anne Vanella
Publisher: Super Star Press
Category: Book
List Price: $19.95
Buy New: $18.83
You Save: $1.12 (6%)
New (10) Used (2) from $18.83
Avg. Customer Rating:  1 reviews
Sales Rank: 812394
Media: Paperback
Number Of Items: 1
Pages: 108
Shipping Weight (lbs): 0.1
Dimensions (in): 8.6 x 5.3 x 0.5
ISBN: 0979942829
Dewey Decimal Number: 381
EAN: 9780979942822
ASIN: 0979942829
Publication Date: May 27, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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| Editorial Reviews:
Product Description
'42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. Reading this book will deliver the following benefits: - An understanding of the dynamics of a cold call and how you can manage those to get results.
- A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
- Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
- Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.
If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore: - Easy to implement methods to improve performance
- Real life examples of what works
- Techniques for immediately making cold calling easier
- Ways to deliver consistent results
- How to get out of a production slump
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| Customer Reviews:
42 Rules of Cold Calling Executives July 7, 2008
1 out of 1 found this review helpful
The 42 Rules of Cold Calling Executives is one of the most practical books I have read on the subject. As a global sales enablement program manager, I am responsible for designing and developing the sales enablement strategy and content for the software sales organization in one of the largest technology companies in the world, and I recommend this book as the cornerstone of onboarding programs for all sales organizations needing to improve their effectiveness with calling at executive levels in their target accounts. The rules are written in concise and easy-to-understand language with many practical examples for implementing the methods and techniques immediately. One of the struggles of any sales organization is penetrating large accounts, and this is the solution that addresses that challenge by increasing the skills and effectiveness of your sales reps so that their cold calling efforts are consistently, more profitable.
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