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| Covert Persuasion: Psychological Tactics and Tricks to Win the Game | 
 enlarge | Authors: Kevin Hogan, James Speakman
Publisher: Wiley
Category: Book
List Price: $22.95
Buy New: $12.56
You Save: $10.39 (45%)
New (33) Used (18) Collectible (1) from $11.64
Avg. Customer Rating:  58 reviews
Sales Rank: 2396
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.6 x 5.7 x 1
ISBN: 0470051418
Dewey Decimal Number: 153.852
EAN: 9780470051412
ASIN: 0470051418
Publication Date: September 18, 2006
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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| Customer Reviews: Read 53 more reviews...
 The most complete and concise book on covert persuasion on the market today September 18, 2006
52 out of 61 found this review helpful
I got this book and consumed it in one sitting and the moment you crack the cover you'll understand why. I was floored by the level of detail and insight contained in the text. This book gives you detail after minute detail on exactly how to persuade anyone . . . even those who don't want to be persuaded.
Hogan and Speakman have unmasked and detailed some of the most effective persuasion techniques ever tested today. What I really like is the way that they tell you about the technique, show you exactly how to apply it step by step and then walk you through exercises that make the new knowledge yours.
This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied.
One of the most interesting sections in the book is the Persuasive Language patterns and the $10,000 persuasion trick.
I also enjoyed this book as a guidebook to predicting human behavior and the tactics and strategies for predicting outcomes will bring you back time and again as you practice them and experience their effectiveness.
An amazing book and a must read for every serious persuader.
Dave Lakhani
Author - Persuasion: The Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week.
A Persuasion Toolbox...with Instructions and Examples September 18, 2006
50 out of 56 found this review helpful
I like this book because it focuses on practical tools that work. You'll recognize some strategies and tactics, others will be new to you, and a number will surprise you. Hogan goes beyond the worn platitudes and shows what research has shown to work in persuasion. "Covert Persuasion" is packed with examples to show how you can put these tools into practice.
I love chapters 8 and 9. We've all heard about the importance of using stories to persuade. And that's correct. But they need to be the right stories with the necessary ingredients. And they need to be told the right way. How can we avoid the mistakes that so many of us make in storytelling?
Chapter 8 gives you 20 keys to using covert persuasion in story. You'll then read stories that grab you...because they illustrate those 20 keys. You'll be able to tell stories that move others in the direction you want.
Chapter 9 shows how to use questions most effectively in persuasion. It's much more than making a list of questions and plowing through them. Which questions should we use in what parts of the persuasion process? This chapter gives excellent information and examples.
The last chapter gives you four worksheets to quickly choose ways to deliver your next message most effectively.
Anyone I can think of...whether or not they formally consider themselves as "salespeople"...will earn a high return by using these tools in daily interactions with others.
 Not the best NLP book available August 29, 2007
26 out of 27 found this review helpful
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I bought this book hoping to expand my knowledge of NLP. It didn't do that.
If you don't have an extensive collection of NLP books, this would be a good starting point for learning about it, and may lead you to invest in more detailed books on NLP and other techniques.
 simply a rewrite of the Psychology of Persuasion December 2, 2007
21 out of 23 found this review helpful
This book, although well written and well laid out, is simply a rehash of Hogan's earlier book, "The Psychology of Persuasion". This book introduces literally nothing new, simply reorganizing the material.
If you own the Psychology of Persuasion, do not purchase this book. Otherwise, definitely buy one or the other.
(As an aside, I find it amusing that Hogan and his publisher believe the key to sales to be re-introducing the same material in different works, rather than creating "new editions". They may be right, but as someone who almost bought two "identical" books, it's a little annoying!)
WARNING: THIS BOOK IS NOT A RELIABLE SOURCE OF INFORMATION August 31, 2007
19 out of 26 found this review helpful
The problem with this book is the author repeatedly contradicts himself.
On page 21 he says that many people try to persuade others by telling them about someone like them in a similar situation, "They are just like you and they tried it and it worked". He goes on to say, "These strategies have been proven not to work".
The problem is, when he gets to his top secret covert persuasion strategies, many of them are nothing more than variations of the above technique which he says has been 'proven' not to work.
For instance, Covert Persuasion Strategy # 26 states, "There is power in the group. We like to belong... Any attempt at showing what similar others have done is a powerful appeal to your targets because, fundamentally, they want to be just like everyone else."
Covert Persuasion Tactic #37 states that one reason for its effectiveness is "People like to know that other people just like them have done the same thing. This is a simple and direct way of providing 'social proof' that others have done this also". What's that? People like to know that other people just like them have done the same thing? I thought he said earlier that techniques like, "They are just like you and they tried it and it worked" had been 'proven' not to work? Like I said, he contradicts himself.
There are several other instances I could give. No, I would not recommend the book.
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