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| Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $6.67
You Save: $13.32 (67%)
New (47) Used (26) Collectible (3) from $5.45
Avg. Customer Rating:  67 reviews
Sales Rank: 4983
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.8
Dimensions (in): 7.6 x 5.1 x 0.6
ISBN: 0131986473
Dewey Decimal Number: 158.1
EAN: 9780131986473
ASIN: 0131986473
Publication Date: December 16, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 62 more reviews...
 You can't help but be inspired during your reading... December 28, 2006
48 out of 50 found this review helpful
I've been gravitating more towards personal improvement books and blogs of late, and this particular book was one that I was looking forward to receiving... Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey Gitomer. It may not be everyone's particular style of choice when it comes to self-improvement, but I loved this little gem...
Contents: Insight to Your Inside Attitude; Attitude Self Awareness; Attitude Actions; Attitude Attributes; Attitude Achievement; Attitude Fulfillment
Gitomer is well-known as a sales motivator, and many of his prior titles deal with the art of the sale. While there's still a bit of a sales focus in YES!, it's more designed to be a personal motivator for your attitude in all areas of life. In terms of content, he's similar in nature to the big names of personal improvement, such as Zig Ziglar, Jim Rohn, and others. But his style of writing is more "in your face", more "cheerleader" in look and feel, and I don't mean that in a bad way. He uses a never-ending kaleidoscope of fonts, colors, and print layouts to get his point across. You definitely don't get bored reading the book...
He is big on surrounding yourself with positive influences as well as structuring your schedule to get positive input each day (preferably first thing in the morning). By consciously focusing on these things, you start to ensure that your attitude moves from (potentially) negative to positive, and then to the level of YES!. There were a number of things that resonated with me when reading this, such as taking an hour a day to work on your skills instead of spending that time watching news (largely negative) or TV (mostly worthless). At the end of a year, those hours will add up and make you really knowledgeable on whatever you focused on. You might become an expert on some part of your career, or you may be an expert on American Idol. Which is going to be more beneficial to your personal success? I've found this to be true when it comes to my writing activities. I've gotten much better at it (whether I'm "good" is up for debate), and I'm sure it's due to spending time at it as opposed to following the latest reality series... I would like to apply this same focus to attitude, and see the improvement that would make both at work and home.
An excellent book, fun to read, and very thought-provoking. And if you take his words seriously, your life will never be the same (and that's a good thing)...
The best... December 14, 2006
31 out of 33 found this review helpful
I think this is Gitomer's best book yet. I own his other 3 little books (selling/sales answers/connections). It all starts with attitude and this type of book is the most critical to success. If I had to lead people to one book I would tell them this because attitude really is the foundation.
"You become what you think about all day long." I think I had to hear this 150 times before I truly began to live/grasp it. I still am challenged with keeping the right thoughts in mind daily, this book helps you do that.
Best thoughts: Gratitude, Bible verses, Goals, solutions and not problems, your best qualities, what you love, what's great, past victories in your life.
Seriously, if you think these types thoughts all day you have a great life. If you think negative all day, your life sucks.
Specifics of the book:
It tells you that you have to make a study of the subject, not just read a book. DAILY ACTIVITY.
You learn what attitude is/isn't. You learn if you really do have a good attitude by taking a test (everyone THINKS they have a good attitude but less than 10% of people do). You then learn actions that will help you develop a game plan to have a better attitude.
Next you learn how to focus on your best qualities. You learn other habits to implement good attitude.
THIS IS REAL WORLD ADVICE WITH CONCRETE GAME PLANS/ACTIIVITIES. Good stuff, this is worth it's weight in gold. I told my sister to stop what she is doing right now and go buy the book. She said she would borrow mine... DON'T BE CHEAP. It's 13 bucks on Amazon, if you can't afford that then you aren't serious about success.
Little Gold Book and StreetSmart Marketer a great pair January 23, 2007
16 out of 17 found this review helpful
The Little Gold Book of YES! Attitude is all about positive thinking, of working out ways to get others to say yes to you. Gitomer shows that if you can develop the mindset that others will say yes, you'll gain self confidence and enthusiasm and success becomes a self-fulfilling prophecy. Positive thinking is also at the heart of another great book I've come across: The StreetSmart Marketer: 11 Keys that Unlock the Secrets to Rapid Growth in Your Business, by Michael Hepworth. Much of the StreetSmart Marketer's excellent advice has the power of positive thinking at its heart. Many of the tips outline how to get customers to say yes to you. There are also summary lists of tips closing each chapter. My advice: Say yes to reading both books. They make a great pair.
The Best of Gitomer's Library January 16, 2007
15 out of 17 found this review helpful
I've purchased and read all of Gitomer's "Little....." series and, in my opinion, this is far and away the best of the bunch. Why? Because without the right attitude, none of the others come into play.
You can have all the sales training in the world - even from great resources such as Gitomer himself - but if you're not properly wired, they're all rendered useless. For that reason, I feel that this should be the FIRST book read in the Gitomer series, followed only then by all the others.
Let's be honest: most of us need a lift from time to time, especially those of us in sales-related businesses. I'm a very optimistic and positive person myself, but I experience moments and/or days when I slip and lose a bit of my enthusiasm for whatever it is I'm doing.
That's where this book becomes a valuable, on-the-desk, beside-the-bed, in-your-pocket asset. There are so many pick-me-ups, attitude-lifters, and great pieces of advice that you're bound to find something that works specifically for you. I'm not an author, not on Gitomer's payroll, and won't receive a free book or tape for writing this review. I'm a consumer like most everyone else who reads Amazon reviews. I'm a 20-year veteran of the Financial Services industry, and I highly recommend this book.
A REAL GEM December 22, 2006
12 out of 14 found this review helpful
I have only read 30 some pages, and my attitude is changing already. I just went to run a few errands and took Gitomer's "Yes" attitude with me, what a difference it can make because there is incompetence everywhere. Gitomer is a real jewel, a Napolean Hill for the modern age. Thanks Jeff for another chance to get inside your beautiful mind.
After reading this book a month ago, I just reread it again. It just keeps getting better like a fine wine.
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