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| Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $9.49
You Save: $10.50 (53%)
New (53) Used (28) Collectible (3) from $7.54
Avg. Customer Rating:  47 reviews
Sales Rank: 28550
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.9
Dimensions (in): 7.6 x 4.7 x 0.7
ISBN: 0131735365
Dewey Decimal Number: 658.85
EAN: 9780131735361
ASIN: 0131735365
Publication Date: March 3, 2006
Availability: Usually ships in 1-2 business days
Condition: Quick shipping!
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Product Description
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You'll discover the best ways to leave voicemail...ask for appointments...start presentations...follow up...ask for the sale...respond to angry customers...earn referrals...Here are perfect answers for establishing rapport...improving humor and creativity...making cold calls...getting past gatekeepers...controlling phone conversations...overcoming price objections...recognizing buying signals...using the Internet...getting reorders...finding role models and mentors...becoming a better writer...picking the right contact software...ordering the right business lunch...creating stand-out proposals...setting goals...adding value in every possible way. In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.
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| Customer Reviews: Read 42 more reviews...
 Gitomer's 2nd Red Book Highly Recommended for Sales Pros March 11, 2006
33 out of 42 found this review helpful
In Jeffrey's 2nd "Little Red Book", he delivers again, this time providing practical nuggets and gems of wisdom for sales professionals -- this time taking the other side of the "questions" part of selling, and delivering thoughtful answers.
What I liked best about this book was it's readability and easy-to-digest format ... as with all of Gitomer's books, this one helps sharpen your salesmanship by giving you the perspective, the frame of mind, and the "attitude" of a successful sales professional.
Plus, all the answers and techniques he provides are absolutely invaluable for anyone who sells for a living. Also useful at sales meetings, to kick off discussions and more.
Here's what I'd do if I were:
a) an individual sales rep: first, read the book. Twice. Mark it up. Identify which 3 areas you're weakest in (rate yourself on a "great/so-so/need improvement" scale and develop a specific action plan to boost your sales skills in areas needed.
b) a sales manager: I'd pick a topic each week and use that to facilitate individual coaching sessions w/my reps, and/or use it at your weekly sales meetings, for a quick 10-minute "share success stories" to have your sales team kick around ideas for what works, to IMPLEMENT what Gitomer's teaching you here.
Highly recommended - thanks again Jeffrey for a practical, insightful book that's sure to be yet another bestseller.
Ken Calhoun, CEO and
Fortune 500 Sales Trainer
Every Tough Sales Question Answered - Love the No BS Approach April 4, 2006
19 out of 24 found this review helpful
There are a number of things that make this book very good, better than other Gitomer books even.
Like Gitomer's Little Red Book Of Selling, this book is designed to be read fast, it doesn't matter where you start or where you open to, you get a complete idea on every page. The other thing that makes this book great is the "No BS" approach. The answers get right to the point. Even when the answers were not as detailed as I hoped (they were great, I just wanted more of them) they did provide immediately actionable steps.
The book is packed with dozens of great ideas and no matter what page you land on you'll find something that you can use. Yes, you've heard some of the ideas before (but chances are you are not implementing them) but, the new nuggets are really very good.
I strongly recommend this book, I believe that any salesperson beginning or expert will learn something and find several new ideas that they can implement today.
Dave Lakhani
Author of Persuasion: The Art Of Getting What You Want
www.howtopersuade.com
Hits the bulls-eye April 5, 2006
11 out of 14 found this review helpful
A smart, real-world take on what works in selling. Gitomer has been at it long enough to know what works and what doesn't.
Digging from a treasure trove of decades of sales experience, he gives concise effective advice on what the "rainmaker" executive should know and use everyday.
He recommends you use at least one new idea a day so you can build on your already impressive arsenal of sales skills.
This is the third Gitomer book I own. The first was Sales Bible which is an awesome comprehensive collection of great sales ideas. The second is the Little Red Book of Selling which my top producer recommended to me (who makes over 500k a year) and this now is one of my favorite resources as an instant go-to-guide to get what works in selling so you can use it to make top dollar sales.
Use it and sell today.
 It actually TEACHES you something.... April 5, 2006
9 out of 15 found this review helpful
...and the sad and ironic part is, that's not a standard we've come to expect self-help books to meet.
In media that I've done, interviewers often ask me, "What's your main gripe against self-help books?" There are probably dozens of different complaints I could lodge, but if there's a criticism I find myself making again and again with regard to each new book or program that comes down the pike, it's that "it doesn't teach you anything specific."
This book does. This book is specific. It teaches you things that are actionable. It addresses specific situations with specific answers and solutions.
Now, look, we don't want to get carried away here. I'm not saying (having spent a decade in sales myself) that I'd necessarily agree with everything Gitomer preaches, or that what he's saying is really all that new, or that I think everything he tells you will necessarily work as well as he says it will, or that he's presenting material worthy of a special class of Nobel prize. I'm simply saying that he started out with a mission (or a mandate) and he completes the mission (or satisfies the mandate). Having pored over literally dozens of self-help books and programs in the course of research for my own book on the genre, I'd put this book up there with some of the best of 'em. Take that for what it's worth.
--Steve Salerno, author of SHAM: How the Self-Help Movement Made America Helpless.
www.shambook.blogspot.com
Jeffrey does it again! Another great book from a real sales professional. April 20, 2006
8 out of 10 found this review helpful
Jeffrey's Little Red Book of Sales Answers is a great quide on how to be a real sales professional. His answers are not always the easy answers to real world sales questions, but they are usually the best answers. Jeffrey challenges the sales person to stop being average and become great. Best of all, he tells you exactly how to do it! I have been an avid reader of Jeffrey's books for years and he has even inspired me to write my on book on sales. If you will follow Jeffrey's simple instructions, not easy, but simple instructions you will succeed in sales like you may have never believed possible. I hope you get as much from this book as I did. Good selling, David Otis Author of Walk Fast, Talk Loud and Smile (How to Succeed in Sales and Have Fun Doing It)
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