THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT

The long-awaited sequel to Solution Selling, one of history's most popular selling guides

Nearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and The New Solution Selling incorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features:

• A completely revamped, updated sales philosophy,management system, and architecture
• Tools to increase the quality and velocity of sales pipeline opportunities
• Techniques that "Best of the Best" use to prospect for success

Solution Selling created new rules for one-to-one selling of hard-to-sell items. The New Solution Selling focuses on streamlining the proven Solution Selling process and quickly differentiating both oneself and one's products from the competition while decreasing the time spent between initial qualifying and a successful, profitable close.

Does this author have no morals? How can you regurgitate someone else's ideas and get away with it? In school you get an "F" for plagiarism. In the business world you should lose your credibility when passing someone else's work off as your own!

If you are going to buy a book on Solution Selling, why not buy the original/classic version by the man who invented it. The process is great it works well, but I would not waste my money on a "new" version that has NO NEW CONTENT.


Or get the update from Mike himself   December 9, 2003
 18 out of 27 found this review helpful

As a sales exceutive who has implemented the Solution Selling tm process in three companies, I can only agree with the previuos reviewer. Skip this rip-off and read Mike Bosworth's REAL sequel, Customer Centric Selling.


A Significant Contribution   March 17, 2005
 16 out of 17 found this review helpful

Another book about sales? By now, what could possibly be "new"? Indeed, over the years, there have been many brilliant books written about the art and science of salesmanship. For example, Neil Rackham's SPIN Selling, Michael Bosworth's Solution Selling and CustomerCentric Selling as well as Stephen E. Heiman and Diana Sanchez's The New Strategic Selling and The New Conceptual Selling. This volume clearly deserves to be included among them.

According to Eades, "Solution Selling" is a sales process which consists of a philosophy (the customer is the focal point), a map (how to get from where you are to where you want to be), a methodology (it includes tools, job aids, techniques, and procedures to succeed), and a sales management system (by which to analyze pipelines, qualify opportunities, and coach skills). Thus summarized, "Solution Selling" may seem to many, especially those with years of sales experience, to be simplistic. In fact, Eades offers some thought-provoking and unorthodox perspectives on what is seldom (if ever) simple: Persuading a sufficient number of people to buy whatever you offer for sale and then continue to do so, and at a margin sufficient to ensure sustainable profitability for your organization. Amazon and Borders offer this volume for sale in combination with Bosworth's book of the same title. Yes, there is much common material but also significant differences which reveal themselves when both Bosworth's book and then Eades's book are read in sequence.

FYI, I am among those who believe that (a) marketing and sales are separate but interdependent areas of activity, and (b) directly or indirectly, everyone within a given organization should be involved in both. With his material carefully organized within five Parts, Eades explains "Solution Selling" concepts; how to create new opportunities (e.g. "Diagnosing Before You Prescribe"); how to engage in active opportunities (e.g. "Selling When You Are Not First"), how to gain access to people with power, control the selling process, and close; and how to manage the sales process (e.g. "Creating and Sustaining High Performance Sales Cultures." Once marketing initiatives have created or increased demand for what is offered, the sale must then be made. Literally [in italics] everyone [end italics] within a given organization can and should -- directly or indirectly -- support marketing and sales initiatives.

Of course, it remains for each reader to determine which of Eades's ideas are most relevant, and, how best to apply them within a given competitive environment. However, I presume to offer a concluding word of caution: Make certain that you have a [in italics] repeatable, integrated sales execution process [end italics] rather than a grab bag of disconnected, often contradictory ideas about sales. When a horse is designed by a committee, the result frequently does resemble a camel.


Juani V   February 19, 2004
 11 out of 20 found this review helpful

Solution Selling helped me clarify what I was doing right and wrong a little over 10 years ago. Over the years my company sent me to workshops to coach the methodology and reinforce it into my psyche. It was a great experience and I would have to credit this sales methodology with making me a lot of money in selling and managing technology distributors/business partners

I am disappointed that Keith Eades did not have the insight or maybe it is the ability to write something new that would have been beneficial to Solution Selling practitioners.


The New Solution Selling   December 15, 2003
 10 out of 16 found this review helpful

I'll give credit to Keith Eades (author) for updating Bosworth's Solution Selling. He however fails to give credit for Bosworth's original concepts which he updates in his book and intimates they are his own. Note that Bosworth did include references, giving credit to the development of his concepts for Solution Selling to other authors.

Yes it's a rehash but it does contain more contemporary information than Bosworth's 1994 book; it may also be a better buy than the original if you are just discovering Solution Selling 10 years after the original was printed.

BTW: Phillip G. Ryan is listed in Eades' book with a quote. Something tells me his amazon review of this book might be biased (ya think?)!