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| Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds | 
 enlarge | Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong
Publisher: Amacom
Category: Book
List Price: $17.95
Buy New: $9.77
You Save: $8.18 (46%)
New (17) Used (13) from $2.37
Avg. Customer Rating:  9 reviews
Sales Rank: 159750
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.5 x 0.5
ISBN: 0814472346
Dewey Decimal Number: 658.827
EAN: 9780814472347
ASIN: 0814472346
Publication Date: December 10, 2004
Availability: Usually ships in 1-2 business days
Condition: Ships immediately! Perfect and New! 1st. 2004 Paperback.
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Product Description
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as "brand ambassadors"* Grasp their brand's essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creativelyFilled with creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written with in-the-trenches business and marketing people in mind.
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| Customer Reviews: Read 4 more reviews...
An Outstanding Book!!! January 15, 2005
2 out of 3 found this review helpful
I've been involved in sales and marketing for the last 15 years. In that time I have read countless books on the subject of branding - some good, most bad.
I recently took a job as the president of a creative agency that was in desperate need of a new brand identity. Karen Post's book, Brain Tattoo has made my job infinitely easier! I found Chapter 5 - How to Construct Your Tattoo Plan - especially helpful.
What I love most about the book is that it is based on real-world, hands-on experience and not classroom theory.
I would highly recommend this book if you are interested in creating a memorable brand that will forever be tattooed in the minds of your consumers.
Impressive, yet simple March 16, 2005
2 out of 3 found this review helpful
I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations miss the point. I plan on implementing many of these concepts into my own company. I have no doubt that the ideas will only benefit my company and myself personally. Thanks for sharing, you have great in-sight.
More than branding "book" ... January 13, 2005
1 out of 4 found this review helpful
...it's a branding WORKBOOK.
It's good thing for any competing titles that Karen's book is out at the beginning of 2005 -- it gives them all year to try and top it. Cover-to-cover content: everything from how to make an indelible mental mark to protecting your brand assets to the top-10 Brand Tattoo Taboos.
Endorsed by Seth Godin (Free Prize Inside) and Jeffrey Gitomer (Little Red Book of Selling) -- 'nuff said!
Awesome book, highly reccomended February 2, 2005
1 out of 2 found this review helpful
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Being a fairly recent college grad with a degree in marketing, I discovered concepts and ideas that are definitely helpful in the world of advertising today and it also was a great addition to my college education.
It was fun to read, and it was interactive... allowing you to apply your own marketing and advertising scenarios to help you succeed.
Great Branding (Work)book December 13, 2005
1 out of 1 found this review helpful
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.
This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.
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