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True North: Discover Your Authentic Leadership (J-B Warren Bennis Series)
True North: Discover Your Authentic Leadership (J-B Warren Bennis Series)

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Author: Bill George
Creators: David Gergen, Peter Sims
Publisher: Jossey-Bass
Category: Book

List Price: $29.95
Buy New: $14.98
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New (44) Used (28) Collectible (1) from $11.44

Avg. Customer Rating: 4.5 out of 5 stars 35 reviews
Sales Rank: 3992

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.3 x 1.1

ISBN: 0787987514
Dewey Decimal Number: 658.4092
EAN: 9780787987510
ASIN: 0787987514

Publication Date: March 9, 2007
Availability: Usually ships in 1-2 business days

Also Available In:

  • Kindle Edition - True North: Discover Your Authentic Leadership
  • Audio Download - True North: Discover Your Authentic Leadership (Unabridged)
  • Audio CD - True North: Discover Your Authentic Leadership

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Editorial Reviews:

Product Description
True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas:
  • Knowing your authentic self
  • Defining your values and leadership principles
  • Understanding your motivations
  • Building your support team
  • Staying grounded by integrating all aspects of your life

True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.

Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former U.S. secretary of state), Charles Schwab, John Whitehead (Cochairman, Goldman Sachs), Anne Mulcahy (CEO, Xerox), Howard Schultz (CEO, Starbucks), Dan Vasella (CEO, Novartis), John Brennan (Chairman, Vanguard), Carol Tome (CFO, Home Depot), Donna Dubinsky (CEO/cofounder, Palm), Alan Horn (President, Warner Brothers), Ann Moore (CEO, Time, Inc.) and many others illustrate the transitions that shape the type of leaders who will thrive in the 21st century.

Bill George (Cambridge, MA) has spent over 30 years in executive leadership positions at Litton, Honeywell, and Medtronic. As CEO of Medtronic, he built the company into the world’s leading medical technology company as its market capitalization increased from $1.1 billion to $60 billion. Since 2004, he has been a professor at the Harvard Business School. His 2004 book Authentic Leadership (0-7879-7528-1) was a BusinessWeek bestseller. Peter Sims (San Francisco, CA) established “Leadership Perspectives,” a course on leadership development at the Stanford Graduate School of Business and cofounded the London office of Summit Partners, a leading investment firm.

Their Web site is www.truenorthleaders.com.


Customer Reviews:   Read 30 more reviews...

5 out of 5 stars "To thine ownself be true...."   February 26, 2007
 39 out of 45 found this review helpful


It is preferable but not imperative to have read previously published Authentic Leadership before reading this book which Bill George also wrote, with Peter Sims. In the former, George observes that authentic leaders are first and foremost authentic human beings. For me, this is his key point and because it seems so obvious, it may also seem simplistic. On the contrary, he has cut through all the rhetoric and urges his reader to examine her or his own core values. For most of us, that is an immensely difficult, perhaps painful experience. In this context, I am reminded of the fact that in The Inferno, Dante reserves the last and worst ring in hell for those who, in a moral crisis, preserve their neutrality. Throughout all manner of organizations, there are women and men who are authentic leaders and should be commended. The reality is, their respective organizations need more of them. Indeed, all of us in our global community need more of them. In Authentic Leadership, a truly unique and compelling book, George challenges us to join their number.

What we have in True North is a further development of George's concept of authentic leadership but also a rigorous, revealing, and rewarding analysis of what George and Sims learned during their interviews of more than 100 leaders. Most of their names were previously unfamiliar to me, although all are eminently worthy of the attention they receive. (That's a key point: Many - too many - studies of "leadership" limit their attention to C-level executives - usually "celebrity CEOs" -- when, in fact, authentic leadership is needed at all levels and in all areas of an organization, whatever its size and nature may be.) At twenty-three, Jonathan Doochin was the youngest leader interviewed; while a senior in college, he created Harvard's Leadership Institute. Ninety-three-year old Zyg Nagorski was the "senior" leader" interviewed for this study; after running the Aspen Institute's Executive Programs for a decade, he stepped aside at seventy-five and then, with his wife, started the Center for International Leadership and continues to conduct values and ethics seminars eighteen years later.

George and Sims discuss an unusually diverse group of men and women in terms of what is characterized as a three-phase "journey to authentic leadership" which begins with character formation and culminates (not concludes) with full development of authentic leadership within five separate but related dimensions: pursuing purpose with passion, practicing purpose with passion, practicing solid values, leading with heart, establishing connected relationships, and demonstrating self-discipline.

Hundreds (thousands?) of self-help books on leadership also invoke the "journey" metaphor while suggesting all manner of "phases," "stages," "dimensions," etc. What sets this book apart from them is the authenticity of what interviewees share so candidly and so generously. More specifically, as in Geeks and Geezers co-authored by Warren Bennis and Robert Thomas, those interviewed recall especially difficult experiences such as the death of a spouse or a child, losing a high-profile job, an extended illness, a failed marriage, etc. In fact, what Bennis and Thomas refer to as a "crucible" is all about the only personal experience shared in common by those whom George and Sims interviewed.

I was tempted to cite some exemplary "crucibles" provided in the book but have decided not to because each should be presented within the context of the lively narrative. However, I will observe that, for me, some of the most interesting and valuable material in this book focuses on coping with severe hardships of one kind or another. Long ago, Jack Dempsey observed that "champions get up when they can't." Authentic leaders must first become authentic people and, more often than not, that process requires experiencing and then overcoming being "knocked down." To paraphrase Dempsey, authentic leaders get up.

It is worth noting that throughout the narrative, most of those interviewed emphasized the importance of establishing and then nourishing personal relationships. This is especially true of those who are entrusted with leadership responsibilities. More often than not, what George and Sims characterize as a process of "peeling back the onion" to locate the "authentic self" requires the assistance, indeed the direct involvement of others. David Pottruck (former CEO of Charles Schwab) offers a compelling example of someone who created all kinds of problems for himself in his professional career and personal life until, finally and probably desperate, he assembled his colleagues and said "I am Dave Pottruck, and I have some broken leadership skills. I'm going to try to be a different person. I need your help, and ask you to be open to the possibility that I can change." Pottruck credits others and especially his third wife, Emily, for helping him to become - finally - an authentic person.

What about the title? According to George and Sims, True North is "the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you, your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership." Many readers will appreciate the provision of several self-audit exercises in Appendix C, each of which is dedicated to issues addressed in a specific chapter. I presume to suggest reviewing all of the exercises first before beginning to read this book, then proceed chapter-by-chapter, pausing to complete the appropriate exercise per each.

I was especially interested in what George and Sims have to say about "Empowering People to Lead" (Chapter 10). Appropriately, they stress the importance of mutual respect which they view as the "basis for empowerment" (I agree). Peter Drucker despised the word "empowerment." (I don't. Only misapplication of it.) Just as authentic leaders must first be authentic people, empowered cultures must be comprised of empowered people. CEOs as diverse as Anne Mulcahy (Xerox), Howard Schultz (Starbucks), Roy Vagelos (Merck), and Marilyn Carlson Nelson (Carlson Companies) have much of value to say about how to empower people throughout any organization and precisely the same values should also guide and inform relations with those outside the given organization.

Although George and Sims eloquently advocate the importance of developing leadership at all levels and in all areas of a given organization, they correctly emphasize the necessity of having leadership provided by a wholly authentic CEO, one thinks of power only in terms of first-person plural pronouns. In this context, I am reminded of a passage in Lao-Tzu's Tao Te Ching:

Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves.

Those who share my high regard are urged to read the aforementioned Authentic Leadership and Geeks and Geezers as well as Success Built to Last co-authored by Jerry Porras, Stewart Emery, and Mark Thompson, Michael Ray's The Highest Goal, James O'Toole's The Executive's Compass and Creating the Good Life, Jeffrey Sonnenfeld and Andrew Ward's Firing Back, and David Whyte's The Heart Aroused.



4 out of 5 stars Inspirational and Enlightenging   March 9, 2007
 19 out of 19 found this review helpful

I could not wait to dive into True North after having read and reviewed George's first book, Authentic Leadership. While North is a great read, I have to say that I enjoyed Authentic far more. North is less of a book about leadership principles as it is a collection of interviews of great business leaders. Don't get me wrong, the book is about leadership principles but the vast majority of the content is actual examples, stories and quotes of great leaders reflecting on each of those principles.

For those who learn by stories, North will be a valuable read. I found the stories compelling and interesting, and even applicable, but at times it just felt like that's all there was to North, story after story after story.

George does a great job integrating his narrative into the recounting of each leader's story, but ultimately I felt that the book lacked the meat that was part of Authentic. Still, North provides a valuable insight into the business leadership community as well as the struggles, trials, and failures they have suffered on their way to success. We are also given a glimpse each leader's success from the human standpoint, rather than the hero standpoint, which is a very refreshing perspective.



5 out of 5 stars An instant classic   March 9, 2007
 11 out of 12 found this review helpful

True North is an instant classic -- that rare kind of book that can change your life. I read an early copy of True North and it knocked my socks off. Bill George and Peter Sims chart a compelling new course for the way we think about leadership and what it means to be a leader in the 21st century. It couldn't come at a better time, when we are in desperate need of more enlightened leaders in our society.

True North re-centers the leadership journey on authenticity, not celebrity, and grounds it in our most personal values. True North empowers leaders to give themselves permission to be human, and to discover their greatest leadership potential in that humanity. The authentic leaders profiled here demonstrate this beautifully and show how authenticity leads to healthier, more innovative, and more successful organizations.

This book is destined to have a far-reaching impact on the business world. George and Sims have articulated what many leaders feel intuitively but struggle to express. In the coming months, True North will provoke powerful "ah-ha's!" around the world and with any luck will help create a new generation of True North leaders.



5 out of 5 stars The perfect mix of inspiration and pragmatism   March 5, 2007
 9 out of 11 found this review helpful

True North is the rallying point that will carry us into the next generation of much needed, positive, worthwhile, change. The importance of this is more prevalent today than ever.

As a member of the Millenial generation I am not alone in being disillusioned by institutionalism. I used to believe that either my passion must die in order to fit into workplace norms or that I must be completely on my own (which would not be sustainable, nor preferable).

After reading True North, I feel practically equipped to handle pressures in the workplace while nurturing my own passion, aligning my personal goals with those of my team's, and ultimately becoming value added to the institution as a whole. True North provides plenty of down-to-earth, raw, stories (and relevant exercises) to feed my growth and development for years to come. Take for example Novartis' Chairman Daniel Vasella; overcoming tuberculosis, meningitis, the deaths of close loved ones. All of these very human experiences helped shape him into a great leader who brought the values of compassion and love to the workplace. Stories like this have helped me make sense of my own struggles.

It's like having an inspirational and practical Harvard Business School course sitting on my bookshelf (for a fraction of the cost! :) - and yet this absolutely applies to more than just business... True North has been useful for the integration and encouragement of my personal, professional, social, philanthropic, and even spiritual outlook on life! I'm simply enthralled!



5 out of 5 stars An incredible book   March 3, 2007
 8 out of 8 found this review helpful

This book is for people who care deeply about being leaders, true to themselves, and focused on creating a positive impact. By analyzing over a hundred of the world's most resourceful leaders in every field and of every age, the authors give the reader a sense of companionship on the journey of life. True North makes you comfortable in your own skin, while pushing you to be a better you, rather than to be things that you are not. We learn that leadership is sustainable when it is built on authentic values and passions, not just ambition and competence.

What I loved most about True North were the stories of all the leaders who have given us details of their struggles and triumphs. Those stories gave me great insights into these unique individuals, but more importantly, they helped me better understand myself, my purpose and my life. The book is an easy read, and ranks high on "number of cool insights per page."


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