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| Tattoo | 
 enlarge | Author: Rebecca D. Turner
Publisher: Trafford Publishing
Category: Book
List Price: $19.95
Buy New: $12.15
You Save: $7.80 (39%)
New (16) Used (8) from $5.24
Avg. Customer Rating:  11 reviews
Sales Rank: 499192
Media: Paperback
Number Of Items: 1
Pages: 164
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 1412084563
Dewey Decimal Number: 380
EAN: 9781412084567
ASIN: 1412084563
Publication Date: March 27, 2006
Availability: Usually ships in 1-2 business days
Condition: Brand new book! Delivered direct from our US warehouse by Expedited (4-7 days) or Standard (usually 10-14 days but can be longer). Expedited shipping recommended for speedier delivery. Over 1 million satisfied customers
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Product Description
Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).
Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.
It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.
The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.
Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.
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| Customer Reviews: Read 6 more reviews...
*If you are serious about customer service and ways to increase your business . . .get this book! September 27, 2006
3 out of 3 found this review helpful
Looking for a business book to read that might help me teach my staff more about great customer service I picked up Tattoo at the DFW airport on a recent business trip to Chicago. I was pleasantly surprised by the ease of the message Ms. Turner communicates in her book. The title and the cover are what initially drew me to investigate the books content. When I discovered that it was all about branding, marketing and customer service, I was intrigued to say the least. I was able to read the entire book on the flight to Chicago. One of the great things about the book was that there were pages to take notes at the end of each chapter, which made it easier for me to remember key points that I wanted to share with my staff. Turner writes about the concept of "advocate marketing" and gives examples of national and local small businesses that have been able to implement customer service that builds consumers that advocate for them on their behalf. Getting your customers to bring business to you by providing them with such great customer service that they not only tell their friends, but they insist that they try your product or patronize your establishment . . . what a concept!
Tattoo December 19, 2006
3 out of 3 found this review helpful
This book is like an espresso shot: to the point, energizing, no nonsense. I bent the corners of at least 10 pages, so I could use the ideas in an upcoming planning session for my company. Always refreshing to read a book written by someone who has "been there, done that". Rebecca Turner clearly "gets it". Let's hope this is only her first book of many to come.
Business Savvy and Creativity in one Package December 21, 2006
2 out of 2 found this review helpful
Turner combines business savvy and out-of-the-box creativity to produce this intriguing book about advocate marketing. Eminently readable and entertaining. Put it on your list.
Joan Fitting Scott, Author of
Skinning the Cat: A Baby Boomer's Guide to the New Retiree Lifestyles
The Customer Experience November 29, 2006
1 out of 1 found this review helpful
If you are a business owner this is a must read. The customer relationship is dissected through 3 major company successes. An easy read told in a story tellers way. Many take aways that you can implement immediately. Thanks Rebecca!
This book reminds us of what customer care is all about. April 13, 2007
1 out of 1 found this review helpful
Beautifully written in a conversational style, this book is easy to read and makes you feel as though you have personally known the author for a long time. The message is undeniable and Ms. Turner's stories drive that point home without question. If you want good customers and want repeat business, here's how to do it!
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