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| The Personality Code | 
 enlarge | Author: Travis Bradberry
Publisher: Putnam Adult
Category: Book
List Price: $24.95
Buy New: $16.33
You Save: $8.62 (35%)
New (8) Used (9) from $11.52
Avg. Customer Rating:  6 reviews
Sales Rank: 404024
Format: Bargain Price
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 6.1 x 1
Dewey Decimal Number: 155.2
ASIN: B000YFJ1LK
Publication Date: April 19, 2007
Availability: Usually ships in 1-2 business days
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Product Description
A revolutionary approach to success and fulfillment-already being used by hundreds of thousands of individuals and organizations-now available for the first time in an accessible, practical book.
T he Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers.
Based on the IDISC(tm) Personality Profile-an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence.
Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's six-year international study involving more than five hundred thousand participants.
Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people.
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| Customer Reviews: Read 1 more reviews...
 Good Book April 27, 2007
16 out of 17 found this review helpful
Fun to read
I really enjoyed the author's writing in this book. Dr. Bradberry has
influenced me to learn more about myself and to explore the perspectives of
others. I enjoyed the stories, understood the research, and the test that
comes with the book is top-notch. I have benefited so much from this
information I hope everyone who comes in contact with this information have
the same revelations as I did.
A twist on MBTI May 12, 2007
15 out of 17 found this review helpful
In short, I liked the book. I took the test, found out I was an Innovator and found out who my antithesis is. All that being said, the iDISC is explained in laymen terms and makes a lot of sense. For those of us who are familiar and have used MBTI, this is along those lines and makes perfect sense.
 Fun read June 11, 2007
14 out of 14 found this review helpful
I expected this book to be educational (and it was), but I was surprised by what a breezy read it turned out to be. Dr. Bradberry provides many interesting stories of how personality plays out in the real world to illustrate the concepts. These stories helped me to see the connection to people I know, as well as myself. Great book.
What's your type? April 20, 2007
13 out of 14 found this review helpful
First, I have to say that I've read A LOT of books on personality and this is by far the best one. The author's approach is based upon some pretty ambitious research with 500,000 people across the world, but the writing is still clear, easy to follow, and interesting. The online test that you can only take when you buy the book is also key. The test showed me my personality type, my anti-type, and it also showed me what each type looks like in action with some neat movie clips.
Fascinating book April 26, 2007
12 out of 12 found this review helpful
I bought The Personality Code after it received a good review here in Newsday in New York. It's a really interesting book that explains how personality controls much of what we do and say each day, as well as how little personality changes in adults. I enjoyed the descriptions of the 14 types of people, as well as the online test that told me which personality type I have.
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