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| Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming | 
 enlarge | Authors: Fred Krupp, Miriam Horn
Publisher: W. W. Norton
Category: Book
List Price: $24.95
Buy New: $11.47
You Save: $13.48 (54%)
New (41) Used (24) Collectible (5) from $10.74
Avg. Customer Rating:  52 reviews
Sales Rank: 3330
Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.4 x 1.2
ISBN: 0393066908
Dewey Decimal Number: 621.042
EAN: 9780393066906
ASIN: 0393066908
Publication Date: March 12, 2008
Availability: Usually ships in 1-2 business days
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Product Description
How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.
In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.
These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.
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| Customer Reviews: Read 47 more reviews...
 Inspiring -- lots of creativity and business opportunity March 5, 2008
94 out of 96 found this review helpful
This book is a forward-looking, hope-filled preview of how we'll generate energy in the coming decades.
I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.
The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving.
Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
 Stop Global Warming. Grow Our Economy. March 4, 2008
74 out of 76 found this review helpful
This book is a must read for everyone interested in the possibilities of our clean energy future and the necessity of stopping global warming.
We have been stuck in a national debate between the doomsayers who warn of the serious threats of global warming and the naysayers who deny global warming is real and are blocking national action.
This book resets the conversation. There is a world of possibility ready to explode with smart national policies that reward low-carbon energy innovation. It's up to us to take this message of hope to decision makers in Washington to pass smart national policy to unleash the innovators.
Absolute must read on the future of national energy policy and solutions.
A Must Read! March 14, 2008
17 out of 18 found this review helpful
Writer Miriam Horn could make a common shopping list engaging and enlightening. We are all lucky that she has not squandered her talent on shopping lists, but has, along with Fred Krupp, written an informative and fascinating account of the exciting work being done to save us from our own excesses. The stories in the book will make you reconsider the dark idea that perhaps the human race is getting what it deserves. This is a vitally important book to buy and a total pleasure to read.
For the Children March 15, 2008
16 out of 17 found this review helpful
This book illuminates how politics, economics and science can come together to wildly accelerate our ability to save the planet and spare the next generation from the catastrophic effects of global warming. I love that Fred Krupp & Miriam Horn argue in favor of channeling the profit motive to create a gigantic tipping point in commercializing alternative energy sources. They chronicle amazing scientists, visionary business people, and forward-looking politicians whose integrated efforts have the potential to save our collective you-know-what.
I'm with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
Double Spaced Very Useful Tour of the Energy Horizon May 3, 2008
16 out of 18 found this review helpful
I like this book and recommend it for students of any age from high school to the geriatric crowd that I represent. It has a super index but no mention of Lester Brown or Herman Daly, but that is offset by back cover recomendations from E. O. Wilson, Mark Lewis, and Michael Bloomberg.
Highlights from my fly leaf notes:
+ 1977 Clean Air was a command and control one size fits all that did not pass the market test
+ Lead author and others with the Environmental Defense Fund were instrumental in getting the 1990 Clear Air Act passed.
+ Making clean air a commodity makes the environment a profit center
+ Although there is no mention of Paul Hawkin's "true cost" meme, Hawkins does get listed in the index twice, see his Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World; the author mentions the urgency of accounting for the cost of pollution.
+ USA must cut its emissions by 80%
+ The author is fully aware that Acts of God are in fact Acts of Man. Another book, I cannot remember which, tells us that changes to the planet that used to take 10,000 years now take three. Not only do we need real time science, but we also need The Precautionary Principle: A Critical Appraisal
+ Clean energy is described by one sources as "the mother of all markets."
+ The author considers the energy markets to be completely "rigged" and notes that grain based ethanol, which I have called idiocy on more than one occasion, exists because of lobbying from Archer Daniels Midland among others.
+ In 2005 solar power grew by 45%.
+ Solar is distributed power, storage is a major obstacle.
+ The author clearly excited by Silicon Valley nano-tech, and also cautious about what we do not know when it is destabilized.
+ The solar energy industry is shooting for the Home Depot marketplace, stuff so simple I could install it. The author also tells us that banks are starting to get into power purchase agreements that will finance clean energy the way a home or car might be mortgaged. Home depot level will also mean graceful degradation and no "crash" or energy equivalent of Bill Gate's "blue screen of death".
+ Concentrating the sun is another promising approach. The author tells us that solar energy is six times more land efficient than wind energy.
+ Cuba is sitting on a sugar cane gold mine, biofuels with zero emissions are on the way from sugar modification.
+ Algae is covered, as well as bacteria.
+ Ocean power is also making headway, and is consistent, predictable, and has a high energy density.
+ Earth thermal includes hot water that comes with oil, previously considered a nusiance.
+ Coal is getting a make-over, and biomimicry is helping. It must get a make-over because it is an essential part of the mid-term power solution.
+ Sequestration is working and will work long enough to matter.
+ Regenerative reserves (e.g. the Amazon) are an essential part of the future. More more on this see the lovely and informative Climate Change and Biodiversity
+ Manure is turning into a major league energy source (when it's not contaminating our spinach, there is a whole land under surface water use deal here that we just do not understand.
+ Energy efficiency, hybrid cars, and smarter land use (compacting towns and cities to increase efficiency of public transportation) are part of the solution.
+ All parties will spend $10 trillion over the next thirty years to achieve clean energy.
See Other books I recommend:
Plan B 3.0: Mobilizing to Save Civilization, Third Edition
Ecological Economics: Principles And Applications
The Future of Life
The Mighty Acts of God
The Republican War on Science
Biomimicry: Innovation Inspired by Nature
Green Chemistry and the Ten Commandments of Sustainability, 2nd ed
This is a fine book. See also the WIRED Magazine Cover Story from 2000, it came out the same month Dick Cheney was meeting secretly with Enron and Exxon executives.
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