The underlying theme of this book is that wealth creation is fundamentally virtuous because it creates wealth and prosperity for your neighbors. Moreover, he stresses the value of money and why it is such an important element of society. His suggestions range from the subtle such as how to carry yourself to more profound concepts such as never aiming to retire.

The book is filled with interesting stories intended to reinforce his ideas. These include a 70 year old forklift driver who earns a six figure income through extensive overtime only to give the money away to charity. Another is a sales representative relative who likes to drive around to far-flung locations in his Rolls Royce.

While very entertaining, the book has its shortcomings. Rabbi Lapin glosses over how large segments of the economy do in fact operate with minimal honesty. Oddly, he even suggests not being entirely honest as it is not socially acceptable.

Like Evangelical Christian preachers, he draws some pretty far-fetched conclusions about the meaning of specific bible versus. The passages he selects support the virtuousness of earning a living. Any intelligent person can read several different meanings in the selections, so I would have to suggest that this approach won't convince many readers of his arguments. This isn't to mean the general ideas aren't strong, just the supporting passages. He also makes some highly questionable scientific claims. For example, he argues that watching movies instead of reading books is detrimental to your creativity because reading allows one to creatively develop images instead of having a director create them for you.

Despite its flaws, I personally found the book very, very interesting. If you like books such How to Win Friends and Influence People and Daniel Goleman's Primal Leadership, you will probably enjoy Thou Shall Prosper a great deal.


Read and Thou Shall Prosper   October 30, 2002
 23 out of 23 found this review helpful

As a business owner in a service industry I have gained more from this book than almost any other personal finance or business management book that I have read. Unlike so many others, Rabbi Daniel Lapin does not offer any quick tricks or simple solutions. He describes a powerful process of self improvement and real change that I have found to be personally exhilarating as well as already profitable. I can see how my many financially successful Jewish friends seem to follow the rabbi's prescriptions almost subconsciously. Now after seeing the business process through Rabbi Lapin's eyes I find myself finding opportunity where I never saw it before. Through the practical steps that conclude each chapter I have been able to adjust my intuitive response to people and situations and this has allowed me to negotiate more effectively. The most amazing thing is how often during my first read of Thou Shall Prosper, I exclaimed "Wow! He's right!" This stuff isn't rocket science but it is often counterintuitive. I could have used some more diagrams and clarification of some of the more complex principles but with a few rereadings, it was fine. I recommend this book for its practical ability to make you really prosper whereas before you might just have been doing OK. He says that if you want to make different things happen to you it isn't enough to do different things, you must actually become different. If you want to change, this book can help you do so. It is going to be my present of choice for many friends and relatives during this holiday season. You won't regret having it in your business library.


wise words in insecure times   October 3, 2002
 20 out of 21 found this review helpful

"The more things change the more we must depend on those things that
never change," says Rabbi Daniel Lapin, in Thou Shall Prosper.
These are wise words in insecure times . Rabbi Lapin offers
practical financial advice founded in Jewish tradition. This book
investigates philosophical, economic and business-like approaches to
making money and creating wealth for oneself and also for others.
I find Rabbi Lapin's book takes a positive, practical, no-nonsense approach to finance and is a refreshing counterpoint to those who make doomsday predictions.
His wisdom and humor make the book an interesting , enjoyable and a rewarding read.

----


Ancient secrets of Jewish prosperity made accessible to all.   November 8, 2002
 19 out of 19 found this review helpful

There is at least one brilliant insight on almost every page of this unusual book. The author is braver than most business and personal succeess book writers. The rabbi is willing to say that you can't increase your wealth long term by merely accumulating a collection of clever tricks. Instead you actually have to become a different person. He doesn't say it because this is a finance book not a religious book but I sense that what he is dancing around is almost a 'being born again experience'. You have to help yourself be 'reborn' as a proud, confident, friendly, trustworthy business professional. Well he is right and my experiences with his advice prove it for me.
Lapin comes close to perpetuating the old anti-Semitic canard about Jews being good with money, but he does effectively condense the ancient wisdom that puts far more Jews onto the Forbes 400 list than their population figures would suggest. This is a life-changing book and one that not only can make one more financially successful but can also help one integrate one's money earning activities with one's sense of values and convictions. You'll find yourself, like me, reading it and rereading it. Great value!


Really is Outstanding   October 3, 2007
 12 out of 12 found this review helpful

I read 129 books last year and 130 so far this year. This ranks up amongst one of the best books I've ever read. It puts financial princples into simple terms and intertwines wealth with morality and doing good for society. I hope to meet the author one day. Bravo.