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| The Little Red Book of Selling: 12.5 Principles of Sales Greatness | 
 enlarge | Creator: Jeffrey Gitomer
Publisher: Simon & Schuster Audio
Category: Book
List Price: $29.95
Buy New: $15.42
You Save: $14.53 (49%)
New (25) Used (5) from $15.21
Avg. Customer Rating:  112 reviews
Sales Rank: 75568
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 4
Shipping Weight (lbs): 0.1
Dimensions (in): 5.9 x 5.2 x 1
ISBN: 0743572548
Dewey Decimal Number: 658.85
EAN: 9780743572545
ASIN: 0743572548
Publication Date: September 9, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW & SEALED!
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Product Description
Join a new generation of listeners who have discovered the groundbreaking new V-Book™ format, brought to you by Simon & Schuster Audio and Jeffrey Gitomer, as a powerful and flexible new technology for improving your life and your career.The V-Book™ edition of Jeffrey Gitomer's Little Red Book of Selling presents over four hours of iPod-ready digital video and audio that you can watch or listen to anytime, anywhere. The breakthrough V-Book technology allows you to turn your laptop, DVD or MP3 player into your own personal sales seminar recorded live in Jeffrey's studio. On only four discs, you get Jeffrey's dynamic, inspiring presentation of his entire New York Times and Wall Street Journal bestseller in three different formats: - DVD video
- iPod ready digital video on DVD-ROM
- MP3 audio
The two DVD discs offer the complete video presentation of the book on traditional DVD. Pop them into any DVD player or DVD-equipped computer whenever you want to keep everyone excited and motivated. The DVD-ROM contains the complete video presentation of the book in digital video files that you can watch on your computer or load onto your iPod, so you'll always have easy access to a quick video jolt of Jeffrey's hard-hitting sales advice at your fingertips. Finally, the MP3 disc gives you Jeffrey's lively presentation of the unabridged audiobook - a piece of sales performance art you'll want to experience again and again - in files that will play on any MP3 player or computer. Whether you watch, listen, or both, Jeffrey's proven Principles of Sales Greatness will help you convert selling skills to buying motives and urge you to a higher, helping purpose of every day.
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| Customer Reviews: Read 107 more reviews...
 Rah Rah without substance April 20, 2005
93 out of 103 found this review helpful
This book is one of dozens out there that should go in the motivation section rather than the sales section. If you need motivation, this book is great. But if you are looking for solid advice on how to improve your sales technique, don't waste your money. The book is littered with cute phrases like "Kick your own ass", and "the more you love it, the more you will sell".
I bought the book because there are small nuggets of good information in it. I kept it because I know someday I will need motivation. But I quickly became tired of "Rah-Rah, I'm the best salesman ever, and you suck unless you work harder." Don't get me wrong, everyone could stand to work harder. But that wasn't what I was looking for.
If you want motivation, read this book. If you want solid sales advice, read "SPIN Selling", or "Soft Sell".
 Worth Far More than the Price September 1, 2004
46 out of 74 found this review helpful
Before you read this review and think you are going to get objectivity. You aren't. I consider Jeffrey Gitomer a good friend. That means he has tons of integrity, cares about people and is unwavering in his desire to give tons of value to everyone he meets. Sometimes he's tough as nails. Sometimes soft as a kitten. So with that in mind....
Jeffrey Gitomer's new book is probably my favorite for a lot of reasons.
First, let's talk about the content (isn't that all there is in a book?). He gives specific tips for how to brand yourself (something that I've written about having discovered the same things that Jeffrey has). It's must do stuff.
He hammers on value. If the guy on the other end of the phone or conversation says anything but "yes!" the value hasn't been establish. The relationship hasn't been established.
Then there is price. How important is it? How do you meet the price concerns? It's here.
Maybe most important are his distinctions between success and failure in selling.
So the content is excellent.
Move to the book itself. It is beautiful. It combines a feel of a school book you may have had ...when you were very young. You open the book and it is FUN. I normally don't talk about illustrations....but they make the book instantly readable and memorable...and in this case that's an exciting part of the book because it brings you back and cements the messages of the book into your unconscious mind.
Just flipping the pages gives you instant ideas on how to sell your products or services that Jeffrey probably never intended. The combination of a DIFFERENT feel to the book. Different layout. Everything. Just having the book literally on your desk gives you ideas that are useful.
Maybe my subjectivity is overwhelming.
The book itself is not profound. It is simply on target and designed at least unconsciously to bury salesmanship into the deepest parts of your mind.
Kevin Hogan
Author of The Psychology of Persuasion
Little Book; Big Ideas January 27, 2005
27 out of 33 found this review helpful
Looking for a spark to re-ignite your passion for selling?
Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them.
Combining professionalism with humor, he presents more than a dozen principles for sales greatness.
Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.
 Should be titled, "Little Red Book on How to Be a Salesman" March 19, 2006
22 out of 22 found this review helpful
Mine is obviously a dissenting opinion, but I vehemently disliked this little book. As one of the previous reviewers so aptly pointed out, it is not about selling, it is about personal motivation. If you need somebody to tell you the obvious things you need to do to be a successful sales person, then this book may help you. But if you're interested in learning about the sales process, there's just not much here.
The bombastic and cutesy writing quality is a big put-off for me, from the numbered lists that all end in ".5" to the use of semi-outrageous language. The author warns his readers that, "This book contains language used by real people used in real situations in sales." I don't know what crowd he is selling to, but I have been in sales for thirty-five years and I don't recall anyone ever using the word "puke" in a business conversation. The author must really like that word, as he overuses it throughout the book.
My biggest disappointment was that he actually hooked me in the introduction with the concept that we really should be studying how customers buy rather than how salesmen sell. That seemed like a clever and viable to way look at the selling/buying process, but there was unfortunately no follow up on that idea throughout the remainder of the book.
If you're trying to pump yourself up or have work ethic issues, then maybe it's worth the purchase, but if you appreciate good writing and thoughtful analysis, don't waste your twenty bucks.
Awful April 26, 2005
17 out of 28 found this review helpful
The whole time I was reading this book I felt like he was trying to "sell" me on his ideas...it read and looked like an infomercial. If you really have good information and knowledge why do you need to use infomercial techniques to get your point across? Do look elsewhere.
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