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| Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy Used: $7.00
You Save: $12.99 (65%)
New (43) Used (27) Collectible (3) from $7.00
Avg. Customer Rating:  46 reviews
Sales Rank: 9324
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.9
Dimensions (in): 7.6 x 4.7 x 0.7
ISBN: 0131735365
Dewey Decimal Number: 658.85
EAN: 9780131735361
ASIN: 0131735365
Publication Date: March 3, 2006
Availability: Usually ships in 1-2 business days
Condition: excellent shape!
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| Customer Reviews: Read 41 more reviews...
 Gitomer's 2nd Red Book Highly Recommended for Sales Pros March 11, 2006
34 out of 45 found this review helpful
In Jeffrey's 2nd "Little Red Book", he delivers again, this time providing practical nuggets and gems of wisdom for sales professionals -- this time taking the other side of the "questions" part of selling, and delivering thoughtful answers.
What I liked best about this book was it's readability and easy-to-digest format ... as with all of Gitomer's books, this one helps sharpen your salesmanship by giving you the perspective, the frame of mind, and the "attitude" of a successful sales professional.
Plus, all the answers and techniques he provides are absolutely invaluable for anyone who sells for a living. Also useful at sales meetings, to kick off discussions and more.
Here's what I'd do if I were:
a) an individual sales rep: first, read the book. Twice. Mark it up. Identify which 3 areas you're weakest in (rate yourself on a "great/so-so/need improvement" scale and develop a specific action plan to boost your sales skills in areas needed.
b) a sales manager: I'd pick a topic each week and use that to facilitate individual coaching sessions w/my reps, and/or use it at your weekly sales meetings, for a quick 10-minute "share success stories" to have your sales team kick around ideas for what works, to IMPLEMENT what Gitomer's teaching you here.
Highly recommended - thanks again Jeffrey for a practical, insightful book that's sure to be yet another bestseller.
Ken Calhoun, CEO and
Fortune 500 Sales Trainer
Every Tough Sales Question Answered - Love the No BS Approach April 4, 2006
23 out of 29 found this review helpful
There are a number of things that make this book very good, better than other Gitomer books even.
Like Gitomer's Little Red Book Of Selling, this book is designed to be read fast, it doesn't matter where you start or where you open to, you get a complete idea on every page. The other thing that makes this book great is the "No BS" approach. The answers get right to the point. Even when the answers were not as detailed as I hoped (they were great, I just wanted more of them) they did provide immediately actionable steps.
The book is packed with dozens of great ideas and no matter what page you land on you'll find something that you can use. Yes, you've heard some of the ideas before (but chances are you are not implementing them) but, the new nuggets are really very good.
I strongly recommend this book, I believe that any salesperson beginning or expert will learn something and find several new ideas that they can implement today.
Dave Lakhani
Author of Persuasion: The Art Of Getting What You Want
www.howtopersuade.com
Hits the bulls-eye April 5, 2006
11 out of 14 found this review helpful
A smart, real-world take on what works in selling. Gitomer has been at it long enough to know what works and what doesn't.
Digging from a treasure trove of decades of sales experience, he gives concise effective advice on what the "rainmaker" executive should know and use everyday.
He recommends you use at least one new idea a day so you can build on your already impressive arsenal of sales skills.
This is the third Gitomer book I own. The first was Sales Bible which is an awesome comprehensive collection of great sales ideas. The second is the Little Red Book of Selling which my top producer recommended to me (who makes over 500k a year) and this now is one of my favorite resources as an instant go-to-guide to get what works in selling so you can use it to make top dollar sales.
Use it and sell today.
Excellent book - easy to use April 5, 2006
10 out of 11 found this review helpful
What's the first thing I like about this book? It has practical answers to 100 real-world sales questions.
Second, the answers are succinct, so this volume packs far more information than you'd think by looking at its size.
Third, it's very easy to use. You can quickly find the specific questions you want answered. Also, the book is divided into six main parts. This lets you focus on one sales area at a time, if you want. Two of my favorite parts are "Sales Skill Building...One Brick at a Time" and "Building Your Personal Brand."
If you're a salesperson, you'll get more than your money's worth from this book.
 It actually TEACHES you something.... April 5, 2006
10 out of 16 found this review helpful
...and the sad and ironic part is, that's not a standard we've come to expect self-help books to meet.
In media that I've done, interviewers often ask me, "What's your main gripe against self-help books?" There are probably dozens of different complaints I could lodge, but if there's a criticism I find myself making again and again with regard to each new book or program that comes down the pike, it's that "it doesn't teach you anything specific."
This book does. This book is specific. It teaches you things that are actionable. It addresses specific situations with specific answers and solutions.
Now, look, we don't want to get carried away here. I'm not saying (having spent a decade in sales myself) that I'd necessarily agree with everything Gitomer preaches, or that what he's saying is really all that new, or that I think everything he tells you will necessarily work as well as he says it will, or that he's presenting material worthy of a special class of Nobel prize. I'm simply saying that he started out with a mission (or a mandate) and he completes the mission (or satisfies the mandate). Having pored over literally dozens of self-help books and programs in the course of research for my own book on the genre, I'd put this book up there with some of the best of 'em. Take that for what it's worth.
--Steve Salerno, author of SHAM: How the Self-Help Movement Made America Helpless.
www.shambook.blogspot.com
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