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| The Sales Bible: The Ultimate Sales Resource, New Edition | 
 enlarge | Author: Jeffrey Gitomer
Publisher: Collins Business
Category: Book
List Price: $29.95
Buy New: $15.72
You Save: $14.23 (48%)
New (31) Used (13) from $15.72
Avg. Customer Rating:  30 reviews
Sales Rank: 2300
Media: Hardcover
Edition: Revised
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0061379409
Dewey Decimal Number: 658.85
EAN: 9780061379406
ASIN: 0061379409
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart.Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.
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| Customer Reviews: Read 25 more reviews...
 The Rules of Selling Have Changed May 17, 2008
10 out of 12 found this review helpful
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.
They're in the minority.
Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.
They're also in the minority.
This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.
Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:
"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."
Selling...as an art and a science...is a moving target. The economy changes, the playing field changes, the needs of each of your prospects-slash-customers changes. A decade or two ago you might have gotten by with reading Zig Ziglar's Secrets of Closing the Sale or Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere before hitting the pavement or dialing the phone, but today your education needs to evolve daily. Gerhard Gschwandtner's "Selling Power" magazine and Web Site offers daily audio and video tips from experts. Gitomer publishes his weekly "Sales Caffeine" eZine. The degree to which the modern salesperson realizes that his or her education is perpetual and never-ending is the degree to which they will taste significant success.
If you own the six "little books" and former editions of The Sales Bible, if you read "Sales Caffeine" or listen to Gitomer as the host of Gschwandtner's monthly "Selling Power Live" audio program, you may not find an abundance of "new" material in this revised edition. The cartoons make it consistent in format with the "little books." I consider the book to be a five-star effort, and especially enjoy the fact that it is available as an audio book. Gitomer has carefully included his own unique personality as a central element of his branding, and this is one effort that benefits from presentation in both the written and spoken word.
Words of wisdom May 13, 2008
7 out of 8 found this review helpful
Imagine a sales trainer looking over your shoulder as you work, telling you specifically what you should be doing. He's endlessly optimistic but also incredibly driven and intense. He loves to bark out list after list of advice. He quotes himself, often.
Sound irritating? In person it would be, but as a book it works. I got my copy this afternoon, and it's already full of Post-it notes, each one marking an intriguing idea I can't wait to try.
Here's one. When you call someone and they're not there, "leave a partial message that includes your name and phone number, then pretend to get cut off in mid-sentence as you're getting to the important part of the message. Cut it off in mid-word." Some examples: "I found your..." or "Your competition said..." The person won't be able to resist calling you back.
There's no index, and the table of contents is hard to find, but those are quibbles. This book delivers on its promise: The Ultimate Sales Resource.
Here's the chapter list:
1. The Rules. The Secrets. The Fun.
2. Preparing to WOW! the Prospect
3. Please Allow Me to Introduce Myself
4. Making a Great Presentation
5. Objections, Closing and Follow-up. Getting to YES!
6. Woes and Foes
7. All Hail the King... Customer
8. Spreading the Gospel
9. Networking... Success by Association(s)
10. Prophets and Profits
11. Up Your Income!
12. Can I Get an Amen?
Another masterpiece from the master! May 6, 2008
5 out of 7 found this review helpful
Yep, he's done it again. Another sales masterpiece that no salesperson should be without. Whenever people ask me what sales books I recommend, I of course recommend Gitomer, and this updated and revised version of his famous Sales Bible is no exception. Don't miss!
VP of Sales and Marketing June 9, 2008
2 out of 2 found this review helpful
Great Book. I purchased both the audio and printed version because of the amount of time I spend in my car. I have also purchased a copy for every member on my sales team.
Good, timely material that is a must for all sales people.
Your Competition said..... June 19, 2008
2 out of 2 found this review helpful
A great sales bible.....I love how you leave partial messages which sound important...which then the receipient must call you back to find out the part they missed.
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