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| How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better | 
 enlarge | Author: Charla Krupp
Publisher: Springboard Press
Category: Book
List Price: $25.99
Buy Used: $13.07
You Save: $12.92 (50%)
New (43) Used (32) Collectible (1) from $13.07
Avg. Customer Rating:  174 reviews
Sales Rank: 1013
Media: Hardcover
Number Of Items: 1
Pages: 232
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 7.9 x 0.9
ISBN: 0446581143
Dewey Decimal Number: 646.7042
EAN: 9780446581141
ASIN: 0446581143
Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Contents of one magazine article, plus TONs of product February 21, 2008
64 out of 69 found this review helpful
First, if this author doesn't have deals with all the manufacturers of the products she "recommends" then she had a fool for an agent. This author recommends almost exclusively high end, ultra expensive products which are probably out of reach of most working women (who are probably her intended audience.) Hmmm, spend $300 on designer sunglasses or send our kid music lessons? Hmm, $200 just to get the right "look" to my eyes or plug something into the IRA so I'm not eating catfood when I'm 70. The first improvement of this book: Make the product list one which the average working woman (not just the beauty editor with a nice expense account) be able to afford.
That being said, there is some useful advice here:
. Update your hairstyle. Color your hair 2 shades lighter than your natural shade to "lighten" your face.
. Use a "primer" before your apply foundation. Just one little step, and quite a difference (but don't buy the $100 plus product she recommends to do so.)
. Ditch the wild colored nail, the headbands, the backpacks, and accept that you are a grown up.
. Don't wear "matchy matchy"...that all over one look look shouts out "out of the game".
However, this didn't take a book to say...this is really the stuff of a long magazine article.
The "advice" of clothes is pretty spare and skewed towards the size 6 amongst us. White jeans...not bloody likely..unless your life is comprised of never getting your hands dirty, never hauling kids around town, or never taking public transportation. And, dark jeans...cool, if you have a well toned body.
I have to wonder what kind of life this author is leading: Does she have kids? Does she do a dish? Does she worry about paying for her kids' college education? Does she ever look at the amount of money she spends on expensive treatments and wonder if that money could be better used elsewhere?
If you follow all this advice (including Botox, laser treatments, etc.), you, too, can be the poorest, hippest 40 plus year old in your town.
 Fabulous And Completely Useful. March 6, 2008
63 out of 64 found this review helpful
I am very happy with this book. There are so many useful, smart and once you consider it, obvious ways to improve and most importantly, update your look. I'm a 39-year old brunette and as much as I am determined to age gracefully and above all with dignity, I would also like to continue to possess some style and a certain current hipness. I have read the reviews for this book and was a little surprised by some of the comments. Krupps's recommendation to lighten-up your hair shade after a certain ago is actually good advice. I have seen the results on my sister and it was quite dramatic. I believe the choice to lighten your entire hair base shade should be made based on the condition of your skin. My sister has fair skin, blue eyes and far more wrinkles than I so the lighter hair very definitely softened her look. Her dark hair shade looked too harsh next to her aging skin. She didn't go blond mind you, only lightened her base shade 2 shades to a copper brown and had a few highlights added around her face. For me, as a dark brunette with a pale olive complexion and brown eyes, I can wait a few more years. Once I'm ready, I'll try some highlighting around the face for softening. Krupp does not advocate everyone going blond as one reviewer remarked.
Off the top of my head, immediately useful tips: getting rid of frumpy shaped tops and blouses, anything not tailored. Some I merely tossed while others I tailored myself or had tailored like one of my suits (I took up the skirt hem to just above the knee and had the suit jacket fitted. I tossed all my long ankle skirts which, although easy to wear, do look frumpy even though I'm barely 15 pounds overweight. I tossed out all apparel with any shoulder pads. I tossed all my dark and medium lipsticks (best choice ever). Once I was able to look at them (on me) objectively, it was obvious they were unflattering and worse, very dated. Changing to the moisture laden pinks she recommended instantly made my lips look plump and ripe and young. It seems so obvious once you do it. It seems as though I had gotten stuck in a rut of clothing, make-up, hair that was no longer current, fashionable and worst yet, flattering. I knew my style wasn't working but I didn't know how to fix it and since I tend to be pretty conservative, was a bit tentative about making any changes. After a while, when you put on all the old make-up, hair, clothing, et cetera, you look in the mirror and think you look ok but what's really going on is that you've done it the same way so many times, you just look familiar and you are unable to really discern what looks good and and what does not. Krupp really pushed me to make specific changes that had quite a WOW effect. And then I felt silly because I hadn't thought of it myself. Switching from a powder to a creme blush and stopping the overuse of my powder compact made an immediate impact, making my skin look dewey and fresh versus matte.
Another immediate improvement for me was a sideswept bang which not only looked better but made my hair more versatile to style. I also made use of some of her many, many "Brilliant Buys" at the end of every chapter which in and of itself makes this book worth the money at twice the price. One reviewer complained that the book was geared toward rich women in large Metapolitan areas. I would disagree. There are many prices ranges among the products to choose from. Alot of the products can be found at mass retailers and mail order is accessible to all of us presumably. I just recently picked-up two of her "Brilliant Buys" at Long's Drugs: Revlon ColorStay 12-Hour Eye Shadow Quad in Coffee Bean (the perfect neutral browns) and Revlon ColorStay Eyeliner. There were many more, more expensive recommendations as well which I may try in the future but the point is there are choices.
Realizations that struck home while reading this book: flesh toned stockings (pantyhose) are definitely old lady as are outfits that are very matchy-matchy (which I am guilty of often), hair that is too done, too perfect versus movement and flip. The concept is that make-up is softer and hair is looser.
The most amazing chapters are on jeans, make-up and shapewear. Fabulous and immediately useful. I can't afford to make 'all' the changes she advocates in her book but what little I've done so far has made a huge positive impact in my appearance. It has also educated me for all future shopping forays so I don't slip back into purchasing all the same things all over again and getting back into an outdated rut...
 But, I love me. I really love me! January 30, 2008
61 out of 69 found this review helpful
From my semi-advanced vantage point in life, I must state that "old-ladyhood" is not a downward spiral. Be who you are, and love every minute of it. Yes, haircuts and lipstick are great -- so are ballet flats, any lipstick shade you have fun with, and elastic-waist pants if they fit well and you like them.
If another person spoke to us the way we speak to ourselves because of media pressure, we'd be filing lawsuits left and right for harassment. No, we really don't need a major overhaul, injections with poisonous substances and self-defeating guilt overload about appearance issues that make us run up the credit cards to the max for useless crap.
I'm not pointing to How Not to Look Old as the origin of all evil. However, it is interesting that the models pictured seem to be half my age.
Ladies, I only hope that some day the media authors of "discontent" rise to a level of the maturity they shun.
a Bible on Tackling Aging for Women Over 40! December 31, 2007
51 out of 56 found this review helpful
At long last a user friendly, practical and no-nonsense primer on how to maintain a youthful appearance and ATTITUDE well into a woman's so-called "declining" years. I got this book for Xmas and couldn't put it down! it reads like a novel--a real page turner full of "eureka" moments and epiphanies. Charla Krupp has the insight and GUTS to say what others have not and make you think about sins committed against aging as a matter of course: loosing the nude hose is genius; cutting bangs goes against all previous popular thought on the subject; and using pink and lighter lipstick took years off immediately! This book is one "Hellooooo-why didn't anyone think of this before?" after another!
Charla has obviously done a great deal of research on this topic and has some impressive professionals working in her camp. I think this book will change the paradigm of how women see themselves and how the culture treats older women significantly. IT'S ABOUT TIME!!!
Charla Krupp is the Gloria Steinem of beauty who will fearlessly lead older women into territory where she has never gone before: beautiful and youthful aging!
Just what I needed January 4, 2008
40 out of 43 found this review helpful
This book is the perfect kick in the butt I needed to make my downward spiral into Old Ladyhood come to a screeching halt. A daily beauty regimen has been started; new makeup has been bought; new shapewear has been ordered; the hair has been highlighted; and Y&H jeans are here. All of this supports a new attitude which, of course, is the foundation for success in this New Me program.
Each chapter is worth the price of this book.
Highly recommended!
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