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| The Back of the Napkin: Solving Problems and Selling Ideas with Pictures | 
 enlarge | Author: Dan Roam
Publisher: Portfolio Hardcover
Category: Book
List Price: $26.95
Buy New: $8.08
You Save: $18.87 (70%)
New (45) Used (12) from $7.99
Avg. Customer Rating:  53 reviews
Sales Rank: 196
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 7.2 x 7.2 x 0.7
ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992
Publication Date: March 13, 2008
Availability: Usually ships in 1-2 business days
Condition: New! Fast Shipping. May have small remainder mark. Customer Service is our #1 priority!
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| Customer Reviews:
 Needs more drawings, less chatter July 20, 2008
10 out of 11 found this review helpful
I also wanted to like this book. And, to be fair, I didn't read the entire book. I just couldn't. It goes on and on about how important visual thinking is. Okay, okay, I get it. Now what? Well, the author then--as others have pointed out--paradoxically proceeds to bore us with chatter about how to proceed with using drawing and visual thinking instead of sticking to his guns and using more drawings! ATTENTION KINDLE USERS: The Kindle version's drawings of this book are barely perceptible; it's quite a chore to squint and figure out what they are supposed to be. Adjusting the font size of the text does nothing for the illustrations.
 One of the Top Communication Books this Decade! April 12, 2008
7 out of 7 found this review helpful
This book should be taught at the college level. It is an extremely well written book that captures the essence of business communication and what it should be. How many of us have sat through boring word wall presentations of list after list of speakers notes. The next time someone makes me sit through one I am going to send them this book.
The basic concepts of Visual Thinking: Look, See, Imagine, Show are helpful in providing a framework for developing your thoughts prior to starting any presentation. Then using the SQVID guide to understand what type of picture to use helps you think through the problem and finishing with the author's six ways we see and show of Who/what, how much, where, when, how, and why provides a guide for how to communicate your ideas.
I never read a business book twice but find myself studying this one. I have read over 50 business books in the last 18 months and this is at the very top of my list.
 poor kindle conversion... July 15, 2008
7 out of 7 found this review helpful
This review refers ONLY to the kindle version.
The way that the kindle converts the text to an e-format forces the images at a fixed size -- a size that too small to be able to see details.
You can resize the text, but not the pictures.
Obviously, this was more than a little annoying in a book that is all about using pictures to convey information.
Also, there were several places in the book where there was a caption for a picture but just a blank space where the picture (presumably) was supposed to appear.
Disappointed April 9, 2008
6 out of 34 found this review helpful
I was really looking forward to reading this book and using it as a resource for helping me solve many of my everyday business issues. I very disappointed. The book does describe a very simplistic view. However, the process lacks any depth to be useful in my work.
From Bar Room to Boardroom April 7, 2008
4 out of 4 found this review helpful
As an longtime napkin scribbler and doodler, I was so pleased to see someone actually put some rigor and science into that process! Bring it from the bar room to the boardroom, so to speak. Anyone who even remotely buys into the idea that we are becoming increasingly dependent on right brained thinking for success needs to be exposed to Roam's work. The ideas and techniques in this book can make the difference between engaging people's brains and losing their interest. Between "making a sale" and losing a prospect. Between getting your idea across and boring people to tears. Very important piece of work for anyone who is in the business of communicating ideas -- and who isn't??!!
The ideas in this book are the types of things that I will keep coming back in my work -- looking for new ways, techniques, approaches etc. to communicate in a powerful way. My only complaint -- I wish that the publisher would have invested more in high quality color images, since the work itself is so visually oriented.
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