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| Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds | 
 enlarge | Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong
Publisher: Amacom
Category: Book
List Price: $17.95
Buy New: $9.77
You Save: $8.18 (46%)
New (17) Used (13) from $2.37
Avg. Customer Rating:  9 reviews
Sales Rank: 198126
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.5 x 0.5
ISBN: 0814472346
Dewey Decimal Number: 658.827
EAN: 9780814472347
ASIN: 0814472346
Publication Date: December 10, 2004
Availability: Usually ships in 1-2 business days
Condition: Ships immediately! Perfect and New! 1st. 2004 Paperback.
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| Customer Reviews:
| Showing reviews 6-9 of 9 | | « PREV | | |
GREAT BOOK!!! January 1, 2006
1 out of 1 found this review helpful
GREAT BOOK!!!!
LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!
THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR COMPANYS NAME FROM A-Z.
THIS BOOK HELPED ME IN A BIG WAY ,IT GOT ME THINKING ABOUT MANY IDEAS FOR THE BRANDING OF MY COMPANY.
I'VE READ ALOT OF BOOKS ABOUT MARKETING AND BUSINESS AND BRAIN TATTOOS IS BY FAR THE BEST BOOK OUT THERE ,IT IS WELL WORTH YOUR MONEY .BEFORE YOU START YOU COMPANY I HIGHLY RECOMMEND YOU READ THIS BOOK. GOOD LUCK PAUL S.
Brilliant, engaging, and highly readable November 29, 2004
With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods.
Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand.
"Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over.
What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.
Theory vs. Reality December 11, 2004
Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when it comes to brand building, brand identity, and brand awareness. So many business books today are overabundant with theory. While the theories may be good (or not), most business leaders today are looking for real world examples and tools to implement that will make a difference. This book gives you those examples and tool kits to be put to use immediately.
 Branding is Everything and Everything is Branding November 17, 2007
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.
In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.
Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.
If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.
But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."
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