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| The Back of the Napkin: Solving Problems and Selling Ideas with Pictures | 
 enlarge | Author: Dan Roam
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
Buy New: $12.72
You Save: $12.23 (49%)
New (32) Used (10) from $10.99
Avg. Customer Rating:  45 reviews
Sales Rank: 289
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 7.2 x 7.2 x 0.7
ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992
Publication Date: March 13, 2008
Availability: Usually ships in 1-2 business days
Condition: NEW: NEVER READ...!!!!.(may have faint shelf wear from bookstore)..ALL ORDERS SHIP SAME OR NEXT BUSINESS DAY, FREE POSTAL DELIVERY CONFIRMATION FOR U.S. ORDERS, TOP CUSTOMER SERVICE, SATISFACTION GUARANTEED!!!!
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| Customer Reviews:
 Refreshing June 17, 2008
7 out of 7 found this review helpful
I found this book refreshing, even relaxing, and recommend it as a gift item for any student or adult. Had I been the publisher I would have made the book larger and the visuals (by definition, handwriting and sketches) consequently larger and fresher, but what is offered suffices.
I have been immersed for the past several weeks in some of the most advanced technical automated multi-media, multi-dimensional, geospatially-grounded visualizations with time lines and cross-cutting cultural dimesions, and after all of that, this book not only stands the test of holding my attention, but proves itself equal to the task of challenging what is supposed to be "state of the art."
A few other books that come to mind that complement this one:
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
The Attention Economy: Understanding the New Currency of Business
Selling the Invisible: A Field Guide to Modern Marketing
The Design of Dissent: Socially and Politically Driven Graphics
Information Design
Visual Interfaces to Digital Libraries (Lecture Notes in Computer Science)
 poor kindle conversion... July 15, 2008
6 out of 6 found this review helpful
This review refers ONLY to the kindle version.
The way that the kindle converts the text to an e-format forces the images at a fixed size -- a size that too small to be able to see details.
You can resize the text, but not the pictures.
Obviously, this was more than a little annoying in a book that is all about using pictures to convey information.
Also, there were several places in the book where there was a caption for a picture but just a blank space where the picture (presumably) was supposed to appear.
 Disappointed April 9, 2008
5 out of 32 found this review helpful
I was really looking forward to reading this book and using it as a resource for helping me solve many of my everyday business issues. I very disappointed. The book does describe a very simplistic view. However, the process lacks any depth to be useful in my work.
Needs more drawings, less chatter July 20, 2008
5 out of 5 found this review helpful
I also wanted to like this book. And, to be fair, I didn't read the entire book. I just couldn't. It goes on and on about how important visual thinking is. Okay, okay, I get it. Now what? Well, the author then--as others have pointed out--paradoxically proceeds to bore us with chatter about how to proceed with using drawing and visual thinking instead of sticking to his guns and using more drawings! ATTENTION KINDLE USERS: The Kindle version's drawings of this book are barely perceptible; it's quite a chore to squint and figure out what they are supposed to be. Adjusting the font size of the text does nothing for the illustrations.
From Bar Room to Boardroom April 7, 2008
4 out of 4 found this review helpful
As an longtime napkin scribbler and doodler, I was so pleased to see someone actually put some rigor and science into that process! Bring it from the bar room to the boardroom, so to speak. Anyone who even remotely buys into the idea that we are becoming increasingly dependent on right brained thinking for success needs to be exposed to Roam's work. The ideas and techniques in this book can make the difference between engaging people's brains and losing their interest. Between "making a sale" and losing a prospect. Between getting your idea across and boring people to tears. Very important piece of work for anyone who is in the business of communicating ideas -- and who isn't??!!
The ideas in this book are the types of things that I will keep coming back in my work -- looking for new ways, techniques, approaches etc. to communicate in a powerful way. My only complaint -- I wish that the publisher would have invested more in high quality color images, since the work itself is so visually oriented.
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