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| Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life | 
 enlarge | Authors: Sandra Aamodt, Sam Wang
Publisher: Bloomsbury USA
Category: Book
List Price: $24.95
Buy New: $15.00
You Save: $9.95 (40%)
New (34) Used (13) from $13.23
Avg. Customer Rating:  23 reviews
Sales Rank: 8160
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.7
Dimensions (in): 9.4 x 7.3 x 1.1
ISBN: 1596912839
Dewey Decimal Number: 612.82
EAN: 9781596912830
ASIN: 1596912839
Publication Date: March 4, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Fun to read and good for you, too March 21, 2008
9 out of 10 found this review helpful
I thoroughly enjoyed this book! Of all the popular science brain books on the market, few are as credible, readable, or entertaining. The point of departure for most topics as they are introduced is to debunk common myths and misunderstandings about the brain. These authors actually know what they're talking about and they manage to convey their message in a fluid conversational style rather than getting bogged down in technical jargon or worse---they never lapse into the psychobabble found in too many self help type neuroscience books. Grounded in common sense, yet authoritative and up-to-date---it's a great read!
Entertaining and Useful Book about the Brain March 22, 2008
9 out of 10 found this review helpful
I really liked this book. I'm a psychology professor, and I think the book will be a great gift for family members who want to learn more about what I study, and for friends who are curious about the mind and how it works. The book provides a clear and educational introduction to the psychology and neuroscience of thinking and perception, in a very entertaining manner. I think the book is a great read for people with some knowledge in the field too (such as psychology instructors, medical doctors). It is full of surprising anecdotes that make great cocktail conversation, and actually teach you something about the brain in the process. I think I will leave it on my coffee table so I can remind myself of some of the cool examples in it.
Entertaining and Readable Without Being Dumbed Down April 23, 2008
9 out of 9 found this review helpful
Neurobiology is one of those fields that is finding out new things every day. This book gives an up-to-date and wide-ranging overview of how it all works, and doesn't stint on the science. From jet lag to memory, brain injury to decision-making and intelligence, this book discusses it all. This would be a great starting point for further reading, or (as it was in my case) just a fascinating look at many facets of brain function.
Lively enough to entertain, yet not so dumbed down as to be silly. Highly recommended.
Very Entertaining! June 8, 2008
7 out of 7 found this review helpful
Who would have guessed that two neuroscientists could write such an entertaining book about brain function? I knew I was going to enjoy this book when I got to page 10 and, in a discussion of which movies portray brain disorders accurately and which don't, I read: "Another offender is the movie 50 First Dates (2004), which portrays a pattern of memory loss that never occurs in any known neurological condition. Drew Barrymore plays a character who collects new memories each day and then discards them all overnight, clearing the way for a brand-new beginning the next day. In this way she is able to tolerate more than one date with Adam Sandler."
Written with humor and chock-full of real and practical information about your brain, this book is a worthwhile read for anyone. Interspersed with the chapers are "snippet boxes" of "Did you know?" "Myth" and "Practical tip" sections where you will learn things like: why we sometimes sneeze when we look into a bright light, why we yawn, why we can't tickle ourselves, that listening to Mozart WON'T make your child smarter, but learning to play an instrument will, how to overcome jet lag, how to hear better on your cell phone in noisy situations. You'll find sections on how your senses work, how your brain changes as you age, how your brain affects your emotions - even a chapter on how drugs affect your brain. Very interesting reading, from start to finish
A fun way to learn April 25, 2008
4 out of 4 found this review helpful
The layout is appealing, the subjects discussed are fascinating, and the science is solid. I am considering using this book in a new Neuroscience course for freshman biology students. It has the potential to stimulate the interest of students who might otherwise be intimidated by Neuroscience.
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