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| Little Red Book of Selling: 12.5 Principles of Sales Greatness | 
 enlarge | Author: Jeffrey Gitomer
Publisher: Bard Press
Category: Book
List Price: $19.95
Buy New: $10.75
You Save: $9.20 (46%)
New (46) Used (48) Collectible (5) from $9.95
Avg. Customer Rating:  111 reviews
Sales Rank: 2364
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.6
Dimensions (in): 7.5 x 5.2 x 0.8
ISBN: 1885167601
Dewey Decimal Number: 658.85
EAN: 9781885167606
ASIN: 1885167601
Publication Date: September 25, 2004
Availability: Usually ships in 1-2 business days
Condition: New hardcover. Ships next business day.
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| Customer Reviews:
 Buy, buy, buy! October 15, 2005
15 out of 20 found this review helpful
Evidenced by its own selling success, Gitomer's "Little Red Book of Selling" is a sales sensation that deserves to be a part of every salesman's professional library. As a firm believer in different sales styles, though, my one negative comment on this book is the supposition that only one style--i.e. "my way or the highway"--disenfranchises the reader and begs the question as to whether alternative selling-styles might be more prudent, and perhaps situationally more effective. Nonetheless, Gitomer has become the Yoda of this caffeine-laced selling strategy, definitely a winner with the depth and breadth of his selling techniques. A strong 4-Star rating!
 The Salesman's Constitution September 16, 2004
14 out of 16 found this review helpful
If there is a better designed book, I have yet to see it. This is a little 219-page gem with cloth boards and rounded corners, a pictorial cover, a stitched binding that opens flat, four colors of text on high quality matte finish coated paper, hard-hitting cartoons sprinkled throughout, and a ribbon bookmark. With all these extras it should cost at least 50% more, but it's the content that makes it worth many times its $20 price (or $14 here on Amazon). The design makes it beg to be carried around, opened, read, and digested, and that's exactly why it will be valuable beyond the price.
I'm not the type of salesman this book is directed to, but if I were I'd make it the constitution of my professional life. And if I were the head of a sales team, I'd make it mandatory reading. Every sales principle is delivered with rifle-like accuracy, and every objection to these principles is demolished with hurricane force.
And yet, I hasten to add that we're all salesmen (or saleswomen), according to Gitomer, because to be successful the first thing we have to sell is ourselves. "Many salespeople believe that customers buy their products and services first. Incorrect. The first thing prospects buy is the salesperson. The first sale made is you" (page 199). He's right. He tells us how to do that, and that's why this book deserves readership far beyond the world of salesmen.
MY Little Red Book is filled w/ lots of Yellow Highlighter August 30, 2004
13 out of 21 found this review helpful
I've enjoyed all of Jeffrey Gitomer's books, but his latest efforts have been incredible. Right on the heels of releasing his newest self-motivating manual "Wrestling With Success", Gitomer has published his best work since "The Sales Bible" in this latest and greatest insight to sales success "The Little Red Book of Selling -- 12.5 Principles of Sales Greatness."
Although the content is spectacular, the book itself has a classic look and feel that adds to the joy of reading it -- hardback and bound in red cloth with a built-in ribbon bookmark -- it has the size and portability of a large paperback, but the heft and quality of a collectible classic.
You can feel confident in judging THIS book by its cover -- the inside is just as impressive. Many of the pages are printed in multiple colors (mainly red, of course!) and feature spot-on illustrations by noted humorous illustrator Randy Glasbergen. Each cartoon pokes fun at the typical problems all salespeople encounter in their careers, while reminding us that if we're not having fun -- we're in the wrong job or selling the wrong product.
Oh... and bonuses galore!
On just about every page in the book Jeffrey invites you to visit Gitomer(dot)com and enter a keyword for extra information and content that he's dubbed "Red Bits" -- Gitomer proves again that he's all about giving value.
If you're a sales professional with years of experience, or a newbie just starting their first year in sales -- do yourself a favor and buy "The Little Red Book of Selling." This RED book provides the information you need to keep your sales earnings in the BLACK.
 Nothing really new..... September 7, 2004
13 out of 30 found this review helpful
....the same "mantras" are heard in "teamwork" sessions at major corporations and multi-level marketing seminars nationwide. All that's happened here is yet another enterprising entrepreneur combined them all and figured the best way to make money was to sell books.
Great things often come in small packages April 16, 2006
12 out of 15 found this review helpful
In true Gitomer style, this book pulls no punches in giving you the straight talk you need. It's full of information that we all need to know if we want to generate a lifetime of sales.
Some of the material might really open your eyes. Jeffrey drives home the ideas that the secret to climbing up the ladder of success is to put your heart in it. You must realize that it's about the customer, not you. For instance, check out the "Why They Buy" section on pages 6-9. Engagement, rapport, and the ability to get customers to like you are critically important. By engaging the customer, you can get him or her to do the convincing. Remember, it's not about how you sell...it's about why they buy! (p. 110)
Another great principle Jeffrey stresses is the need for creativity. If you want to win (and you'd better want to win, or else someone else will), you need to take chances and not fear mistakes. Get creative and make yourself stand out from the rest. Think you're not creative? Think you can't become more creative? Check out pages 136-151. There are no excuses.
If you really want to start generating lifelong sales, you need to do something bold and different. Get this book. Read it and re-read it. Take it to heart and practice these principles. You won't lose.
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