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| Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $9.91
You Save: $10.08 (50%)
New (38) Used (14) from $8.04
Avg. Customer Rating:  16 reviews
Sales Rank: 51249
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.7
Dimensions (in): 9.3 x 7.6 x 2.3
ISBN: 0132362740
Dewey Decimal Number: 650.1
EAN: 9780132362740
ASIN: 0132362740
Publication Date: October 27, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Not a classic but worth the time and money December 8, 2007
1 out of 2 found this review helpful
As my other reviews on the Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships and Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) show, I like Jeffrey Gitomer. I think it is a combination of the fact that his writing is compact and books short with the fact that his advice is straight forward and without the embellishment of other sales books.
This book, a remake/revision/rehashing of his book The Patterson Principles of Selling, follows on well in his cannon (although I still the last book in the series, Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books), still awaits my finishing and understanding. Here is another book of less than 200 pages that is worth your time to read and your money (although if your library is of the type to have it...sorry Amazon).
John Patterson was the founder of National Cash Register. He is known widely as one of the first enlightened sales people. Many of his concepts and thoughts have become part of the sales vernacular and live on strongly today.
Gitomer takes Patterson's thinking and past and puts it up against his own. He finds (surprisingly?) that it is quite similar to his own.
The 32.5 strategies Gitomer puts together range from "think" to "if it has been working for 100 years or more, don't even think about changing it."
There is nothing new here. Nothing, excepting the graphic design and what might be the worlds first platinum colored book jacket. However, this book will make you think and, if you have never read Gitomer, or any other sales book, then you should pick this up right now. And honestly, and as Jeffrey says, "If it has been working for 100 years or more..."
 Just a bit disappointed...but not in the book. November 18, 2007
I used to be a manipulative salesman until I picked up Gitomer's Little Red Book of Selling and made a commitment to myself to "do it right" by always doing right. As Gitomer wrote more books, I kept buying them, and that resulted in me selling more of my stuff. Whatever success I have gained as a salesperson I owe to Jeffrey Gitomer. I admire him, I am inspired by him, and I trust him.
And that's why I'm a bit disappointed in him.
In order to fill out my Amazon order to get the free shipping, I also purchased the only Jeffrey Gitomer book I don't own--The Patterson Principles of Selling. So you can imagine my surprise to find out that I actually bought two versions of the same book.
My disappointment notwithstanding, Cha-ching! is everything I expected of Jeffrey Gitomer and probably his best book since the Little Red Book of Selling. Let's face it: if you want to be the best salesperson you can be, you have to learn from the master--and Jeffrey is the master. I'll keep buying his books until the cows come home.
. . .but I think he owes his loyal customers an apology.
Quick, worthwhile read November 23, 2007
This is a quick read built on ideas developed by the founder of NCR(the cash register) over a 100 years ago. Some Big Ideas---be positive(think not of prospects but of probable purchasers), understand that people don't buy a product but a solution( a la the famous insight that people do not buy quarter inch drill bits but quarter inch holes), intentions precede goals(some good questions are provided for you to grasp your intentions), and emotions drive buying decisions(be someone who others can trust). Also, a dose of work more, watch less TV, be more focused. Not sure about its value for those who sell services( go to Harry Beckwith and Jeff Fox for that) but because it's a quick read(big print, lots of color), and because you can knock it off on a short flight, a worthwhile addition to a sellers resources.
Quick, worthwhile read November 23, 2007
This is a quick read built on ideas developed by the founder of NCR(the cash register) over a 100 years ago. Some Big Ideas---be positive(think not of prospects but of probable purchasers), understand that people don't buy a product but a solution( a la the famous insight that people do not buy quarter inch drill bits but quarter inch holes), intentions precede goals(some good questions are provided for you to grasp your intentions), and emotions drive buying decisions(be someone who others can trust). Also, a dose of work more, watch less TV, be more focused. Not sure about its value for those who sell services( go to Harry Beckwith and Jeff Fox for that) but because it's a quick read(big print, lots of color), and because you can knock it off on a short flight, a worthwhile addition to a sellers resources.
 Sound Principles Updated for Today's World December 1, 2007
As an avid reader of books on business and self improvement subjects, I love innovative thinking. But, I also am enough of a pragmatist to recognize that many best practices are principles that can last for generations. As such, I value authors who bring current wisdom from those on the scene in years gone by. Doing so is a great reminder of the importance of consistently updating our own principles with context from a changing world.
Jeffrey Gitomer, whom I so respect, has done a terrific job of bringing current John Patterson's genius as originally presented in Patterson's "The Patterson Principles of Selling." Some reviewers have questioned whether enough credit is given to Patterson....in the copy that I just purchased the very first page lays out the premise, both in text and visually, of reliance on Patterson's original book. Perhaps the publisher has rectified an earlier error, but I feel full disclosure is timely made (now).
Fans of Gitomer will get more of his crisp, direct, substantive thoughts that I find naturally make me compare and contrast to my own practices and philosophies (I have taught selling to high end lawyers, investment bankers, consultants etc for decades.) And if his narrative doesn't get the reader thinking, he is continually pausing and asking thoughtful questions in an effort to drive home his points.
If you read this type of book to improve your personal practices and philosophies so as to create better results...this is a definite five star that can have real impact.
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