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| The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life | 
enlarge | Authors: John Assaraf, Murray Smith Publisher: Atria Category: Book
List Price: $25.95 Buy New: $12.95 You Save: $13.00 (50%)
New (46) Used (17) from $12.95
Avg. Customer Rating: 69 reviews Sales Rank: 1405
Media: Hardcover Number Of Items: 1 Pages: 320 Shipping Weight (lbs): 1.1 Dimensions (in): 8.9 x 6.3 x 1.2
ISBN: 1416561994 Dewey Decimal Number: 658.409 EAN: 9781416561996 ASIN: 1416561994
Publication Date: May 20, 2008 Availability: Usually ships in 1-2 business days Condition: Brand new and never read!
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Product Description
A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.
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| Customer Reviews: Read 64 more reviews...
The Answers to Making Money in Your Business May 27, 2008 44 out of 57 found this review helpful
As a self-help author myself, I read over 100 books a year on success, happiness, and making money. I have taught Financial Stress Reduction Workshops for the past 18 years, and I am intimately familiar with the problems business owners encounter while trying to create and build their businesses from scratch. It takes a lot to impress me these days, but I have to say this new book by John Assaraf is one of the best I've ever read. A featured teacher in "The Secret", he and his co-author Murray Smith have built 17 multimillion-dollar companies in the last 20 years. They know "The Secret" of making money in your business, and their new book gives you not just "The Answer" but many answers to the questions business people have in their minds, number one of which is "How am I going to make money in my business?"
They outline the quantum physics in a way that is completely understandable (did you know that Hungarian author and philosopher of science Ervin Laszlo calls the field that underlies and connects all things the "A-Field" in homage to the Akashic Records?), and I loved this description of the building blocks of our physical reality: "...once you look deep within the heart of atoms, these `indivisible particles' are not at all like the neat little miniature solar systems of billiard balls everyone had expected, but were something far messier: They were something like tiny packets of possibility." Your atoms are made of possibility! But they are completely practical in their exhortation to apply the Law of Action as well as the Law of Attraction: "Because if all you do is sit around and visualize, the men in the overalls with the big trucks will come and take away your furniture." How true! And it made me chuckle at the same time.
The book illustrates the work you need to do to become successful, training your mind to focus on success and organizing your business to produce the money, security, happiness, and leisure time that everyone desires. How to create a revenue plan, design a sales process map, understand the three conditions of the Law of Compensation, demographics and psychographics, and more are outlined in step-by-step, easy to follow instructions.
This is a book I will re-read again and again - it will be a constant resource guide on my desk from now on!
Chellie Campbell, author Zero to Zillionaire and The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction
Rubbish July 4, 2008 38 out of 57 found this review helpful
After the big build up and glowing reviews I expected something amazing. Starts off with pseudo science mumbo jumbo consisting of a Star Wars "use the force" theme - a very long stretch from Quantum Physics theory to how you can change your future. Moves through some physcology on how to change your self view and see yourself as a "winner". It then goes on to more realistic, but fairly basic, market segmentation advice for targetting your customer base with a continuous plug for their consultancy company throughout. All in all, yet another book written by a couple of guys who cant quite believe they just happened to win life's lottery and therefore have to try and retrofit some clever strategy/methedology to what they have achieved instead of realizing that 95% of it was being in the right place at the right time - "if you just wish for it and work hard enough you will get your dream life" - use it but dont expect it's a guarantee to get the winning ticket and dont believe the hype. Expect the Donny Deutsch genre of "just go out there and max out your credit cards/debt to achieve your dream business" - they never interview the 85% of people who crash and burn.
An inspiring balance of theoretical and practical June 9, 2008 36 out of 38 found this review helpful
As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.
"Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.
Here's the chapter list:
Introduction: The Question 1. Inside the Box: John's Story 2. The Search for How the World Works 3. The Law of Attraction 4. The Universe Inside Your Brain 5. How to Change Your Mind 6. Your Dream Business 7. The Neural Reconditioning Process 8. Neural Reconditioning FAQs 9. The Important Things: Murray's Story 10. Vision, Focus, Action 11. Your Ideal Customer 12. Innovating Your Business 13. Finding Your Business's DNA 14. Reaching Your Ideal Customer 15. Big Thinking Conclusion: The Path
Appendix 1: Customer Survey Forms Appendix 2: The Five Major Industries: Common Hot Buttons Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies
Simply the best book to create and grow a small business - bar none May 22, 2008 18 out of 24 found this review helpful
You must buy this book if you watched or read The Secret and didn't understand what to do next. You must buy this book if you didn't watch The Secret, but have a small business of ANY type. In the first book I have ever read of this type (and I have over 3,000 in my personal library), John and Murray examine the power of quantum physics and spirituality, consciousness and pure, plain common/business sense and distill it into a workable path to create the life of your dreams. I'm not kidding when I say "workable path". Step by step instructions, interaction and learning abounds here. You WILL have a clear road to your own success by the time you are finished and not just a few AHA moments, but many - prepare to be astonished and prepare to build your new life!
Garbage August 3, 2008 15 out of 25 found this review helpful
Ive never read such drivel. Dont waste your money. I bet all those 5 star reviewers are publishers friends. Seems to be a growing trend. Dont buy based on reviews here.
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