| | The Art of Public Speaking, 9th Edition |  | Author: Stephen E. Lucas
Publisher: McGraw-Hill Companies
Category: Book
List Price: $113.60
Buy New: $24.95
You Save: $88.65 (78%)
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Avg. Customer Rating:  39 reviews
Sales Rank: 36849
Media: Paperback
Edition: 9
Number Of Items: 1
Pages: 1
Shipping Weight (lbs): 2
Dimensions (in): 10 x 8 x 0.7
ISBN: 007313564X
Dewey Decimal Number: 808.51
EAN: 9780073135649
ASIN: 007313564X
Publication Date: December 1, 2005
Availability: Usually ships in 1-2 business days
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Product Description
Never before has the public speaking market witnessed a phenomenon like that of THE ART OF PUBLIC SPEAKING. Recognised as the book that will work no matter what, the text continues to offer the strengths that have made it such a success through four editions: clarity, excellent, well-chosen examples, and speech excerpts that further clarify the important concepts, annotated sample speeches and outlines, and a solid grounding in classical theory and contemporary research. No other book comes close to its no-nonsense, down-to-earth approach and step-by-step instruction in the preparation and presentation of speeches. While the fifth edition retains its traditional strengths, it also offers comprehensive revision. The revision features new full-chapter coverage of ethics and a second chapter on the important topic of persuasion. It also provides new or expanded coverage of current issues such as multiculturalism, changing demographics and their influence on audience analysis, nonsexist language, emotional appeals, and the role of argumentation in persuasive speaking.
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| Customer Reviews: Read 34 more reviews...
 Say what? September 3, 2005
28 out of 28 found this review helpful
Students who use Lucas' book are presented not simply with an excellent text for preparation and delivery of speeches, but also with a website full of information, examples and tips. While this is intended for a classroom setting (the teacher's edition comes with a lot of supplements to help enhance the learning experience for the students), those who want to learn about the mechanics and processes of public speaking on their own would not be ill served by using this text.
There are some signature features that make this a very good text for students, both independent and classroom based. The internet connection is but one, not only the website associated with the book, but also tips on using the vast resources of the internet wisely and efficiently. There is a strong coverage of ethics, to help students avoid the problems of plagiarism (intentional and inadvertent), as well as how to listen properly (without attaching personal agenda or false meaning to interpretation). The book is very visually interesting, with colourful pages, pictures, charts, and examples of things that might be used to make speeches more interesting. The text is written with the student in mind - it is not a book by experts for experts, and thus keeps the language at a basic level without sacrificing clarity.
The book itself is organised into broad sections: Speaking and Listening; Getting Started; Organising and Outlining; Speech Presentation; and finally Varieties of Public Speaking. There are few things that inspire more fear in many people than the prospect of having to deliver a public speech - the first chapter deals with some of this anxiety issue, as well as helping the students to understand the role of the listener (a role that most of us assume far more often than we realise). The sections on Speech Preparation cover the range from selecting the idea, understanding the audience and doing research to organising the speech from beginning to end in a logical, meaningful, and interesting manner.
While the section on preparation might be consider by many to be the most important, the section on speech delivery is perhaps the most vital, for a good speech poorly delivered will likely not have much impact, whereas a poor speech delivered with great power can often have great influence. This section deals with issues of language, delivery, body language, personal presentation, as well as the use of visual aids (when they are and are not appropriate).
There are different types of speeches, and these are covered in the final section. Speeches can be used to inform (like lectures), to persuade (much of political speech is like this, as are sermons), or in special occasions such as introducing people, presenting awards, accepting honours, or speeches of commemoration and memorial. There is also a section on small-group speaking - most people don't attribute the idea of `giving a speech' to speaking in board rooms, committees, etc., but this requires a special kind of rhetorical skill.
Overall, this is an excellent text for coming to understand the art of public speaking from beginning to end.
Solid Reference and Well Constructed July 28, 2003
24 out of 25 found this review helpful
For both beginning and advanced speakers -- really, anyone seeking to persuade others -- this is a FINE reference. The work is loaded with URLs and reference sources for research purposes. You'll definitely want to keep this book on the shelf within handy reach. The chapter on "Speaking to Persuade" is especially useful for getting commitment from others. I recommend the work particularly to business professionals who want good, solid advice on how to construct and deliver effective communications. In addition, the author has provided exceptionally well-integrated support materials to ensure proper understanding of the concepts. Teachers and trainers will find the bank of test materials and workshop exercises extremely helpful. Also, the CD presents highlights from such outstanding speakers as Barbara Bush, John F. Kennedy, Elizabeth Dole and Rev. Martin Luther King, Jr.
 Awashed in multi-cultural leftist ideological bias... July 25, 2000
19 out of 39 found this review helpful
Whatever happened to objectivity in academia among instructors, and especially among textbook writers? Well its gone out the door with academic freedom. The author rolls over backwards and forwards to be politically correct. The selected speech examples are full of leftist paraphernalia from an overbearing multiculturism to zealous advocacy of gun control. His section on demographic audience analysis should be called "How to patronize and placate your audience's minorities without offending them." The author's fixation on the "Slippery Slope" fallacy (Chap. 16) is really a subtle indictment of criticizing the ill effects of bad laws with the cause-and-effect method. The "Slippery Slope" is overtly political in its context and typically addresses growth of big government and the resulting tyranny of good intentions that comes. He really presses for gun control with this one. Of course, these days the leftist cultural imperialists consider objectivity as being consistent with the liberal PC dogma of the day. This book wouldn't be so bad, if it was more objective and laid off the Berkeley ideological bent.
Total garbage September 4, 2003
17 out of 61 found this review helpful
I cannot stress the point that if this were not required for many college public speaking courses, Stephen E. Lucas would probably be writing greeting cards at best and at worst, the ingredient label on a tube of toothpaste!
The author uses examples of persuasive speeches (with a liberal agenda) to a receptive (liberal) audience as his evidence that a well written, well delivered speech will influence the audience to the speakers view. Total cr^p! I wouldnt have bought this if it wasnt a required text and I am happy to be selling this liberal trash to some other poor unsuspecting student. I wonder if the college gets kickbacks from the publishing houses.
A Text Book to Keep January 8, 2001
15 out of 17 found this review helpful
I have taught from this book for almost five years now; it is in its seventh edition, has a CD Rom now that includes video clips. The book is comprehensive, and no single semester course can cover everything in it; but I think it is a great book to teach from. First, it is WELL WRITTEN. Next, it is organized well. Finally, the speeches it contains are great examples---both student speeches, and those from the public sector. I recommend to all my students NOT to sell it, but to keep it for reference later.
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